10 Global Trends That Will Affect Marketing Sponsors in 2024
Marketing Sponsors – Every day, we see new and emerging trends which change marketing. Here are 10 trends that will have a significant impact on your business over the next five years. These trends have been identified by top marketing professionals in their fields of expertise around the world.
1) Marketing Trends in Social Media:
Though social media might seem like it’s not what it used to be, there is still so much potential to create brand awareness and drive word-of-mouth publicity for marketers. The landscape of social media keeps on changing, and today’s platforms are constantly evolving.
2) Social Media Marketing:
With the rise of social media, marketers have needed to learn how to target their audiences more effectively and effectively reach them on a daily basis. In this new and emerging area, there is still so much potential for marketing success.
3) Smart and Social eCommerce:
As technology becomes more sophisticated, we continue to see an emerging area of eCommerce that merges the two worlds of digital marketing and physical retailing. Both offline retail and digital marketing have a history of creating value for customers, whether it be through search engine optimization or mobile advertising.
4) Augmented Reality:
Marketing and advertising have been around since they were born, as they have always helped businesses to promote their products and services. Now, with the rise of smart devices, augmented reality is something that marketers seem to be embracing more and more.
5) Artificial Intelligence:
Artificial intelligence is now a real thing, and it is a major marketing trend of this decade. AI uses algorithms which are designed to analyze patterns, predict outcomes, and optimize the action plans for business operations. It can be applied to customer service, web research, and even personal relationships.
6) Social CRM:
The concept of social CRM has existed for centuries but was never fully realized until now. It involves using data analysis on social media to help you figure out how to engage your customers.
7) Social Selling:
As social networks expand and digital channels grow, marketers have learned how to use the technology for their own good. This is a new way of selling which is now widely referred to as “social selling”. It actually puts less emphasis on selling and more on listening to what customers want and giving them what they need.
8) Augmented Reality:
Marketing has always involved some form of augmented reality. This has been especially true for print advertising and commercials, with the use of virtual sets, actors, and even animatronics being very common in the past decades. Now that augmented reality is a realistic possibility, marketers are excited about the prospects.
9) Marketplace Marketing:
In a world where customers have access to many different options for each type of product, companies have an opportunity and a challenge when it comes to selling their stuff. One way that they are trying to effectively reach their customers is by creating marketplace marketing programs.
10) Mobile Marketing:
Mobile marketing has been around for quite some time, but it has only now been used effectively by marketers. Mobile marketing is being seen as the next big thing in advertising and even social media marketing. These are just a few of the marketing trends that will have the most impact on your business over the next five years. There are many more theories, and ideas out there about how to reach customers more effectively in this new and emerging world of marketing. It is too soon to know which ones will become dominant, but from one day to the next, we see new things happen every day. As you begin your business or shift into a new market, it’s important to look at what is happening around you and your industry.
