American art marketing is a little known but extremely important field that covers all aspects of art selling. There are also many online resources on how to start your own art marketing business.
To get a better understanding of what art marketing is, you can read some articles about the basics and how it works. But the best place to start would be by reading a ton of books about art marketing (maybe pick up a few at your local library), like Chris Ware’s “Art For Sale” and Jeff Koons’ “Art School.
It’s basically selling art to other artists through the art market. It’s the most important aspect of art marketing because that’s where all the money comes from. A good way to start is to check out art supply stores. They’re a great place to start because there’s a lot of competition out there and they’re usually cheaper than the big name art stores. You can check out an art supply store yourself.
Look around your local art supply store, but also go to a local art fair. Many art supply stores will even have a booth at your local art fair. Theyre a great place to check out the latest trends and see what art is worth selling.
Art supply stores will usually have a lot of art supplies, but there are also art supply warehouses that are stocked with art supplies. You can probably find this at either the art supply store or art supply warehouse. If your local art supply store doesn’t have a warehouse, you can often find art supplies at your local big box store.
I was at an art supply store last weekend and I saw a shelf of art supplies. I was like, “Well, I guess that is art supplies too”. It was a huge wall of art supplies but there wasnt a single painting on it. I was like, “Wait a second! Are we all supposed to be selling art supplies?” And then I realized that I was talking to myself. I do not sell art supplies.
For those who have read our article on art supply stores, this is a common misconception. Art supplies are not sold on the art supply shelves at your local art supply store. They are sold in an art supply warehouse. There is no art supply store in the USA. Only in France does it have a store.
For years, art supplies have been sold online as well. However, the US has a specific requirement for each art supplier to have a warehouse.
Why? Because if your art supplier has a warehouse and your local art supply store has no warehouse, then the art supply store will have to pay the warehouse to store your goods. That can be costly. So they have to have a warehouse. So for a while, there were no online art supply stores in the US.
This is where things start to go downhill. As we saw in the previous video, the internet is the most prominent source of online art. However, that doesn’t mean it’s not an easy market. There is a wide variety of work out there, and online art suppliers are just trying to pick the best for their customers.