I’m not an actual person, but I wanted to put a call out to some people who are in a similar business space as mine. I’ve been in it for about a year now, and I’ve spent some time creating a very basic site to help people promote their business. It’s called aspire marketing, and it’s a new business that we’re building. You can check it out at aspiremarketing.com.
The other day I was talking to a friend about the fact that there are so many companies that are trying to reach potential customers, yet they don’t seem to know what it’s like to be a potential customer, or how to get one. It doesn’t seem as though the business owners are even trying to understand what makes a consumer tick. In fact, there are companies that are just making it up as they go along.
I guess the problem is that some of the companies are so concerned about the “brand” that they haven’t bothered to understand what the consumer wants.
So its not just the companies that are making up lists like this one. It’s the companies that dont care about their customers that are making up these lists. The list of companies that care about their customers is the list of companies that are out of touch with the people that they are trying to reach.
Most people will tell you that they want products that are comfortable, safe, and easy to use. I know I would. But many times that is not what the consumer is looking for. They want the ability to do anything they can imagine with a computer and a little bit of imagination is important. But you have to know the difference between what is realistic and what is just fun.
Ask yourself, how many of those features would you have to ask for to get those computers to really work for you? When you are designing a machine that’s going to be used by millions of people, you have to be honest about what you want to accomplish. If you don’t know what you want or need, you can’t design it to be what you expect or need.
A computer should do what you want it to in terms of speed, processing power, and ease of use. If you want it to be faster, more resource efficient, or easier to use, you have to ask for all of those things. We’ve seen many a computer break down and take too much time to load a site or process a transaction.
If you want your computer to be better than it was before you installed it, ask for the features you want. If you want to get a computer that is more resource efficient, ask for that. Thats how you build a computer that is faster, more efficient, and easier to use.
In this day and age of PC gaming, you really don’t need to ask for everything. Thats why I like aspire marketing. If you just go ahead and request the features you want, you will get them. It is as simple as that. Theres only one step.
The difference between aspire and other marketers is that their products exist to meet your needs, not the other way around. Their products are designed to solve a problem that their customers are willing to pay for. If you are not willing to pay, you dont have to buy their product. They cant make their product better for you. They just have to get you to pay a little more for your computer.