To be honest, I’m still not a huge fan of the “director salary.” It’s an idea that we’ve had for a while now, but I can’t help but think of it as just another example of someone making it up as they go along.
I’m not one to say never to complain about a salary, but a director salary is one of those positions that is one of those things that is not a bad thing at all. Its a chance to get another step up in power, to control resources, to make sure we know how much a project is going to be worth, to give us a better idea what we can expect from a project, etc.
The director of marketing salary is one of those positions that is a lot of people in the entertainment industry spend a lot of time complaining about. The fact is, it can be pretty valuable. For example, if your company is a big one in the media, you likely know how much they make. If you are a director of marketing, you get to be on the other side of things.
The director of marketing salary is not something you can just put a number on or find a spreadsheet for. It is an estimate and takes into account many things, but here’s the low-down.
The director of marketing salary is the person in charge of deciding how to allocate a given budget. For example, if your company was a big media company, you might ask your director of marketing for advice on how to make money in the media. However, as a director of marketing, you might have to calculate the cost of producing a single ad or spending a single dollar to advertise your product.
The director of marketing salary is the person that decides how much of the budget will be allocated to a given product or service. If you’re using a spreadsheet, then you can calculate how much you spend per year (or per month) on a given budget. You also have the ability to view the budget over the course of a given year. So for example, your director of marketing might have calculated the amount of money your company spent on media over the last year.
This is the kind of thing that most people don’t think about very often, but it’s a very powerful tool to help you track your money, track how your expenses compare to your revenues, and see where you’re making your money. It’s the kind of thing that you could use over and over again to track your spending so you can tweak your marketing budget and see if you can cut back on certain expenses to improve your bottom line.
Some companies have a media budget to track their media. For instance, the company from which I work, JK Rowling, has a media budget of over $6,000,000 dollars.
The media budget tracking tool is very powerful. You can see how much you spend on TV each week, how much you spend on print each month, if you even have any advertising, how much you spend on social media, how much you spend on online games, and so on. These are the kinds of insights you can glean from a media budget.
The media budget tracking tool is not nearly as useful for marketing people. This is because the media budget tracking tool is just a way for you to track how much you earn for every dollar you spend. In other words, it’s no different than doing any other financial analysis. You are just saying “I spent $6,000 this week, so I’m going to calculate my personal media budget to see how much I’ll earn this week from the media.