How to Create the Perfect Merch for Your Business
If you have decided that your business is at the right stage in development to benefit from merchandise, you might be wondering where to start when it comes to creating something magical that is going to entice your target market and also capture your brand’s essence.
This piece will take a look at how you can create the best merch for your business to spread awareness and help draw customers in.
Identify Your Target Audience
If you have been running your business for a while, there is a good chance that you already have a solid idea about who your target audience is. That data is then ready for you to use to put together your merch plan. If you have decided that you want to target an untapped demographic or are opening up a different product under the same brand, identifying your new target audience is non-negotiable. Understand how they talk, how they shop, what they care about, and what kind of items they would like to wear or find useful. You can then use that compiled data to start choosing the items you want for your merch.
Choose Items People Want
Choosing your merchandise with your audience in mind is going to be an important step in getting it right. Sticking to the basics such as pens, tote bags, or stress balls usually works because most people can find a use for them. However, if you want to stand out from the company crowd and give people a reason to wear or use your merchandise more regularly or out in the open, it is worth choosing some fashionable products such as custom hats or rucksacks that competitors are using less.
Do your research on businesses you are up against, and notice what is working for them and how you can one-up them with your own spin on it.
Make Sure It Represents You
Building up your brand’s reputation and using merchandise to gain awareness is hard work, and it can be very difficult to redo it once it is out there. You want to be sure your brand represents your business, from the name along with the aesthetics such as the colors and styles before you go to print. Not only will you waste a lot of money if you end up changing your mind, but you will also have to deal with the costs of the reprint too.
In the same vein, make sure to proofread any words or your design before you give it the OK, as a little mistake will also cost you, too!
Focus on Quality
Another important aspect of creating the best merch is the quality of the products. You do not want to be using items that are cheap or break easily, or do not work properly for what they are intended. If you do skimp on quality, then everyone will associate your brand with something that does not work well, feel nice, or is unreliable – which is presumably not the message you want to send!
