making them aware of the benefits of what they are about to purchase.
This is probably the most common, but there are also a number of other ways in which advertising can influence consumers’ purchases. For example, in the case of a grocery store, if a customer is not happy with the overall quality of what they are purchasing, they may be more inclined to buy a less-than-desirable variety, or to leave it at the store.
This is why the media can be so effective at generating sales for businesses. It’s also why the media can be so effective at helping us get to a decision on whether to buy an item or not. Advertising also can influence our purchase decisions by making us aware of the benefits of purchasing the item, thus making us more likely to buy it. One of the most effective types of advertising we’ve seen is the “benefit ads” that target the most vulnerable groups of consumers.