There is a common misconception among those of us who are marketing our businesses that we should be a push-button, automated machine. This is not the case. We have to be human to create value, and we have to be human to create the customer experience that makes the best experience possible for our customers. We have to figure out what makes them happy, which is why I believe we have to be human and humanize our brand.
When I first started my business years ago, I wanted to be a robot. I wanted to be just like everyone else and make the same mistakes. I was scared of making mistakes or being wrong. I was also scared of my own inadequacy. I had an extremely high stress level in my business. I was terrified that I was never going to be good enough because everyone else was.
There’s something fascinating about this. You look into your own eyes and you have the same thoughts you have when you’re a kid watching cartoons, but you’re not the same kid watching cartoons, you’re a professional at the same time. The difference is that you know you’re a professional, whereas everyone else thinks they’re a kid.
I’ve been in the marketing field for the better part of my career. Most of my first experience was as a junior salesperson at a firm that dealt with advertising. Although I was a little intimidated, my manager kept encouraging me to go to college and get a degree in marketing. I decided to take that advice, and now I run a marketing consulting firm where I help companies solve their marketing problems.
I think that anyone who has worked in marketing has to have been in a marketing meeting or had a marketing meeting. Everyone has probably had a meeting, and those meetings are usually a huge waste of time. However, if you are a marketer, you have to put up with a bunch of garbage.
I think the term “marketing meeting” is a bit overused, as there are all kinds of meetings and agendas going on in business. We don’t have to be overly concerned with these. For example, we have a meeting every time we meet with another client and they tell us about our latest idea, and we have another meeting when we have to do something that doesn’t involve them.
The problem is that these meetings arent about us. Marketing is about the customer. We are the ones that are interested in hearing the ideas that they are about to hear. We are the ones that are interested in knowing what all the buzz is about and how it will affect our sales. We are the ones that are interested in the agenda.
You know what marketing is? It is the process of getting others to buy what you have to sell. And we are in the business of selling. We are selling our ideas, products, services, and our customers. We are selling the things we do. It is important to understand that marketing is not about us being the person with the big idea. It is about us understanding that the goal of marketing is to get others to buy.
So, how do we get others to buy our products and services? How do we sell our ideas? Well, we’re not the only ones thinking about this stuff. As the old song goes, “I’m too busy being me.” While that is true, we can also become self-centered and forget that we are the people with the big idea. If you’re not, you are not the one who is really important.
The same goes for marketing. If marketing is about you, then you are the one who is not the person with the big idea. You are trying to sell the idea to someone else. You are selling a product or service because you have no idea how to create it yourself. The problem is that you don’t realize that you are selling something at all. If you are not the one who is really important, then you are not the one who is selling something at all.