Six Must – Have Tools for Your Content Marketing Toolkit
The most important thing to remember when creating content is that it needs to be useful. But how do you create something that’s useful for your business or products?
This post will help you by telling you about 6 must-have tools for your content marketing toolkit. There are many different tools that can help make content creation easier, faster and better from an organizational perspective. And this post will introduce a few of them to get the ball rolling. Each of these tools can help small businesses and larger corporations manage their marketing more efficiently and successfully, whether it’s through outreach or just finding new qualified leads through social media sites such as LinkedIn, Facebook and Twitter.
1. Trello
Trello is a free project management tool that allows you to manage your projects and content, with a focus on collaboration. You can manage your projects and content in Trello by creating boards, lists, cards and more. With Trello, you can assign tasks to different users and collaborate through discussion boards and chat options like Skype or Google Hangouts.
2. Hootsuite
Hootsuite is a free social media management tool that allows you to schedule posts on social media sites, track engagement results and more.
With Hootsuite, you can create new posts, manage pages and engage with your audience in real time. You can also schedule posts to be published at certain times of the day or week so that you can reach your audience when they’re most active.
According to a survey by BrightLocal, 92% of potential small business owners are using social media for their business marketing. And with 91% of small businesses reporting that their social media efforts were ineffective and having only two to four percent of their followers, it’s no surprise that so many businesses are turning to free tools like Hootsuite. You’ll be able to use social media successfully with this tool’s scheduling and publishing features.
3. BrightLocal
BrightLocal is a lead generation tool to find local businesses based on keywords and categories. This tool can help you find local businesses who are talking about your nearby area and then allow you to contact them, whether through phone or email. Just enter the keyword or phrase that’s relevant to your business, and BrightLocal will find the local businesses you’re looking for. From here, you can contact these businesses with your own message and see if they’re interested in working with you (or buy from you).
4. LinkedIn
LinkedIn is a free networking tool that allows you to connect with other business professionals, including potential clients. You can make improvements to your profile, and immediately find the people who have looked at your profile and who are most relevant to you. From here, you can begin contacting these people by email or a phone call. With this tool’s tools, you can optimize your profile so that others will see it as business-savvy and professional as well. Use this one for finding potential customers or suppliers!
5. Google+
Google+ is a free social media tool that allows you to manage your LinkedIn connections. You can also make new connections with like-minded people who become part of your community on Google+. With this tool, you can create posts, organize them and interact with others without having to do the work yourself. But remember, just like LinkedIn, you can only post content for this social site if the content is business related. Google+’s maps tool has also been expanded by Google to include location-based search in addition to post interactions and photos. This means that both business professionals and non-professionals alike can find businesses within a certain geographic area as well as by category.
6. BuzzStream
BuzzStream is a tool that allows you to contact potential clients via messaging boards, email and phone calls. On this social media site, you’ll find other professionals to work with, including companies as well as startups. This tool can help you to connect with people looking for help with marketing efforts and finding leads for new business ideas. If you’re working on a new project, BuzzStream can also provide you with plenty of resources that will help make up your marketing plan.
Conclusion
Technology alone won’t make the difference, you still have to create content that’s useful. This post will hopefully help you produce more and better content with the tools mentioned (and in addition to those). Most of these tools can be used on your own social media and lead generation sites. Even if you don’t use them all at once, pick a few and start using them today!
