One-shot marketing is the process of launching a branded campaign within one day. This is a great way to create a branded campaign and get it out there quickly. It also comes with the additional benefit of getting the promotion out to the public.
Because of the nature of one-shot marketing, the promotion will be given to anyone who has seen your campaign on a website and is willing to click on your link. So if you’ve launched a campaign on your website, you can get the promotion to anyone who sees it. This is great for smaller campaigns, but I think you might be surprised at the effectiveness of one-shot marketing if you’re doing a more ambitious campaign than a single web link.
One-shot marketing is when you launch your campaign from a page on a website and the promotion is automatically given to anyone who visits that page. It can be the best way to get the promotion to the public, but you need to be careful about it as you can damage your own brand if you use it for your own personal promotion.
It’s so easy to use one-shot marketing for smaller campaigns, like in the case of our recent post about a small, one-shot promotion for our Kickstarter campaign for our newest game. The reason why I’m mentioning that is because in our case the promotion was for the site’s website, but we’ve also had people promoting our Kickstarter campaign via Facebook, Twitter, YouTube, and other social channels.
It’s like that old saying “If your enemies are friends, so are you.” Well, I think that’s the case with one-shot promotions in that they are basically a way to get your name out there about your campaign without actually spending any money on it. So if you run an event with your friends, you can have a one-shot promotion that will be used for free. If you start your own campaign, your one shot is free.
This is not to say that you cannot run promotional campaigns for your Kickstarter campaign on other social media channels. In fact, it can help you get your message out there, especially if your campaign is one of the few that is a good fit for your target audience. I think that for a campaign to be successful, the tone of the promotion needs to be right. If the promotion is full of negativity, the response from the audience will likely be negative as well.
One of the things I love about Kickstarter projects is that they don’t have to be a long-term commitment. The longer you wait to put them out there, the more people are going to start asking for a refund. If you want to run a good campaign, the best way to do this is to be as clear and upfront as possible. Be as transparent as you possibly can about your campaign and your expectations. Also, keep your campaign short.
One of the biggest mistakes I see with Kickstarter projects is that they get wayyyy too much time and money spent marketing toward a short-term goal. There is a time and a place for all marketing. But if you want your campaign to have a chance at succeeding, you need to commit to a long-term goal.
One of the best things that Kickstarter does is that it makes it totally possible to have a campaign that’s just a few weeks in the making. With a short campaign, the amount of time you have to put into it becomes very limited. It’s easy to take your campaign and jump to the next big thing you want to do. With a long campaign, you have more time to develop your campaign and get more details into the system. That helps you to make adjustments as you go along.
Its easy to get overwhelmed with the amount of choices that come with a long-term project. With one of our recent games, we had to make some major changes. We had a long-term goal, but we couldn’t make any major adjustments until the campaign was over. After that, we could make adjustments to the campaign, and then we could make another long-term goal.