Well, it’s true that we are all “reactive” and that our thinking is in our heads. But is this a bad thing? Some research suggests that even though we can’t control our thoughts, we can control our reactions. Reactions are what we do to them to make them happen anyway. If we can learn to respond to a stimulus without our brain going into overdrive, we can use this ability to our advantage.
We’ve been doing this recently with the purchase of this house. We had a couple of conversations with the seller and he was very clear on his expectations of the house. He wanted the house to be as close to perfect as possible. He also wanted the exterior of the house to be as sleek and modern as possible. His reaction to our suggestion that he paint the exterior of his house, especially the house’s roof and chimney, was to say that he didn’t want to paint it.
It makes sense that he’d say that because that will make it look more like it was built by someone who knows what theyre doing. But that is a red herring. What he wanted was us to be more than a passive observer of his house and to be actively involved in the decisions he made regarding its design. Like I said, it makes sense.
We are more like reactive marketing officers than passive observers. We are there to be active participants in the decisions that the owner makes. We help build a picture of the home before the owner has the opportunity to see it for herself.
When a house is designed by someone who knows what theyre doing, it needs to be designed to be pleasing to the eye. It needs to be functional and aesthetically pleasing. It is not designed to be a passive observer. You might think that if a house has a pool, a terrace, and an office, those are all passive observing tools. But they are not. Passive observing tools are designed to be passive. The passive nature of passive observing tools is what makes them so effective.
Passive observing tools are what make passive observing marketing tools so effective. They are the tools that make it seem as though the client/buyer is watching every move that goes on in your office. Passive observing tools make the client feel like they are a part of something bigger than themselves. And the passive nature of passive observing tools is what makes them so effective.
Passive observing marketing tools are what allows corporations to think they are helping their customers. They allow them to look at their internal processes and see how they are failing their customers. They allow them to see how their marketing is actually causing more customer dissatisfaction than sales. Passive observing marketing tools allow the corporation to see how their products are not solving their customers problems. They put the customers on a pedestal and tell them that their problems are being caused by the product itself.
With proactive marketing they use the customer as a means to their end. They take care of their own problem and see their business in a new light. They take away the customer’s responsibility and put everyone at fault. This passive marketing tool is what many corporations use to sell their products.
I’m sure there are some companies out there that put a bit of money into research to try and prove that some product or service is the best alternative to their existing product. This does not happen in reactive marketing, where they see a problem and take care of it themselves, but with proactive marketing they put the customers on a pedestal and tell them that their problem is caused by the product itself.
This seems to be a popular way of doing it to me. A few years ago, I was part of a team that built a proactive marketing campaign to convince people to eat a certain food. They spent a lot of money getting more than a hundred people to buy their product and then they sent them a link to their website. After they bought the product I could not believe how many people who were supposed to have been sent a link were not.