What Is a Content Hub and How Does It Help?
Today’s marketers face many challenges concerning content marketing whose overall objective is to create and expand omnichannel interactions. Therefore, many are turning to the use of content hubs to help streamline, simplify, and speed up every aspect of their job, all from one online platform.
About Content Hubs
Content hubs provide a central base for you to store all of your videos, blog posts, social content, courses, and other content in one location and in one format, which enables you to easily skim over your assets and add, share, and manage them as needed via its intuitive tools. It also includes collaborative features to help improve your group communications.
Using a content hub, marketers can send out consistent and enthralling messaging across all customer points of contact and throughout every stage of the customer journey so that each channel’s potential is maximized for successful omnichannel marketing.
It also enables you to significantly increase your search engine optimization with more backlinks, search traffic, and leads, thus helping to strengthen your authority and your brand.
Content Hub Types
Users can choose their own hub type based on their industry, customer preferences, and more to organize everything within their content marketing strategy.
Some examples of content hubs you can choose from include:
The content library hub enables users to manage various topics via an index page that displays every subtopic and links to those index pages, which then link to their own subpages.
For example, say you are a credit card provider. The subtopics in your content library might include subjects like credit scores, debt management, budgeting, and information on how to apply for a credit card, etc.
Each of these topics would also have its own landing page among the various other pages of content that can then also be clicked to access, so it also increases your SEO.
The content-database hub enables users to sort large amounts of gathered data by different characteristics, topics, and other factors so that users can quickly and easily hone their focus solely on their area of interest.
With a topic getaway hub, every topic has a designated page that includes links to resources, and more similar to a Wikipedia page, which is especially useful if you have lots of content on a specific subject.
How Does It Help?
In short, content hubs help enhance brand awareness, organic research, and brand loyalty by enabling you to generate in-depth content that is audience-focused, which adds value to them.
According to the experts at Contentful, content hubs, like theirs, also help marketers by enabling them to simply “…upload once and publish anywhere” for added convenience.
So overall, this type of platform provides a host of benefits for improving lead generation, audience engagement, branding, positive user experience, and more, all in one place, which enables users to eliminate mundane tasks, so they can devote their efforts to their true passion, which is improving their strategies for increased sales.