Smartphones have become an essential part of our lives, and they are constantly changing. Therefore, it is important to keep up with the latest developments in smartphone technology if your company wants to stay competitive in this industry. One way to do this is by attending trade shows where new devices are being introduced and displayed.
However, even though you might need a smartphone exhibit at a trade show, you will need more than just portable displays at the booths if you want people to notice it. Having said that, here are a few tips for promoting a new smartphone at trade shows.
#1 Know Your Product Well
The first step in promoting your product at trade shows is knowing the features and benefits of your product. Make sure to know the target audience, what your competitors are doing, and what value you offer over them. You should also know the market for your product, as well as its price point.
Lastly, be familiar with all of its features so that you can showcase them well during a presentation or demo.
#2 Use Visuals Effectively
You can help your audience get a better grasp of how your product works by using visuals. Whether it is an infographic, a video, or an illustration, the right visuals can make all the difference. While you want to make sure that what you are showing is accurate and helpful, do not forget that showing is always better than telling, but you need to tell a story with what you show. Only then can you connect with your audience.
You might also want to install custom trade show displays. Custom designs that are parallel to your smartphone or its features can work wonders at such trade show events. You can also buy custom trade show exhibits if you are not sure about what the graphics should look like on them. You can have the exhibits tailor-made just how you want them or choose from a wide range of existing templates. Either way, a custom design at a trade show will always work wonders for your promotional campaign.
#3 Use Live Demonstrations
Demonstrating a product is always an effective way to show it off. A live demonstration is not only more engaging than reading about the features of a device. It also shows how the product works and can be used in real-world applications.
It is also vital to demonstrate how your product is different from competitors. To do this, you might have a comparison chart up on your display table or have some kind of interactive demo.
When presenting during a trade show booth, think about what types of demonstrations would work best for your particular audience and environment. If someone walks up who has never seen or heard about your company before, maybe showing them what makes you unique would be most effective at first. You can then dive into the details of the smartphone and move on to the live demo.
#4 Give a Talk on Your Product
The best way to promote a new smartphone at a trade show is to give a talk on the product. The more you know about your product, the more likely people will be interested in hearing what you have to say.
To ensure that people are paying attention during your talk, it is important that you have an understanding of all the features of your product and how they work together. You should also touch on how these features make life easier for consumers or help them solve problems by providing certain benefits.
You can talk about the product while you present the live demo. That will be more interactive and keep the audience hooked.
#5 Let People Try It Out for Themselves
Letting people try out your new smartphone is a great way to engage them. You can let people try it out in a booth or have a demo area set up at the trade show. This allows attendees to experience your product firsthand, which will make them more likely to buy it.
Make sure there are apps and games on the phone. People will also be taking a good look at the camera and whether or not the phone gets too hot when they try to use it too much.
Remember that there are no silver bullets here. So, it is important to be creative and try out different strategies. You can also experiment with different combinations of these tips until you find what works best for your new smartphone and the potential buyers.