It’s 2016, and social media has taken over the world.
From the simple Facebook feed that you might have used five years ago to keep in touch with friends and family,
today it is vital for businesses to maintain a social media presence.
Social media is not just for connecting with friends anymore-
it’s where customers are looking for information on products
they want to purchase, brand awareness campaigns they want to participate in, or local news stories.
Social Media should be looked at as an essential part of your company’s marketing strategy.
At the end of the day, social media is all about marketing.
Developing social media strategy helps your business on many fronts.
Develop engaging social media content
Building an audience is an important first step to developing your marketing strategy on social media.
When your customers want to engage with you on social media, they expect engaging content.
This can be as simple as sharing nice pictures of products on Instagram or posting useful content like useful tips and tricks
for customers to make their experience with your company a better one.
Be consistent with your social media messaging
Consistency in your social media messaging is just as important or even more important than it is in your web copy.
Your customers are on social media because they want to hang out with you- not just hear about you.
Customer engagement is key to developing a good relationship with your followers.
When they feel like you’re putting in the effort to stay connected with them on an individual level,
they will be more likely to do business with you.
Use consideration in how you engage customers on social media
Just like any other type of marketing, anything you post online will most likely be seen by your competition and the general public.
Be sure that your posts are funny or uplifting or just simply informative about your services or products.
If you hit the right notes, be prepared to receive responses.
The most effective way to improve your social media messaging is by writing personal posts that connect with people.
By applying this strategy you will be fostering relationships with the people who actually matter,
which will allow you to develop more of an audience.
Research market trends so you can build on them
You may not think about where trends are taking place on social media- but they do.
By being creative with your content, you can learn more about the trends of social media so you can get ahead of the competition.
Your customers are looking for something different
so be aware of what is trending in your industry so you can come up with creative ways to go above and beyond what people expect.
Develop an effective plan in how to use social media in relation to other marketing channels
It’s one thing to develop a good campaign for social media- it’s another to be able to measure its effectiveness.
You can’t just have a social media page and think that it will automatically work its way into other marketing channels.
Remember that the customer experience you provide to your customers on social media should be a compliment to what you do offline.
If you want to engage with people on social media, make sure they have a positive experience online as well as off.
Consider other aspects of your brand besides your social media presence
Everything from your social identity, website, packaging, and company culture should be considered for developing a good social media marketing strategy.
It is paramount that all these elements come together to portray
an impression of the company’s image and the quality of their products or services.
Choose the social media sites that are best for your brand
There are many different social media sites to choose from.
You want to focus on the ones that are best for your brand.
For example, products that are more visual should be shared on Instagram or Pinterest. Product videos can be shared on YouTube.
Be aware of trends in your industry and how it applies to your social media marketing strategy
Don’t keep doing the same thing over and over again if it isn’t bringing you results you want to see.
Always be aware of what other companies in similar industries are doing
this will help you determine whether or not their strategies will work well for you as well.
Other useful tips are that you should also get involved with other sites that are related to your products or services,
use hashtags on all the main social media sites for better continuity, use high quality images and video content.
4 Ways To Increase Customer Engagement On Social Media
We are experiencing an era where social media has come to prominence.
You see more people opening up social media profiles every single day.