Digital marketing has evolved from its traditional form of marketing in just a few short years. The ability to engage with your audience and create influential content on platforms like Instagram and YouTube is now widely accessible from just about anywhere. Kraus Marketing offers world class digital marketing services.
Here are 10 amazing things about digital marketing:
1) It can be done from almost anywhere.
No one has to sit behind a desk in the office anymore to run their digital marketing campaign. Content creation, graphic design, and social media engagement can all be completed remotely. This is an incredible time-saver for businesses that operate with a lean staff or have employees that need to be able to work from home one or more days per week.
2) Digital marketing is more cost effective than traditional marketing.
While most digital marketing platforms have a start-up cost, these are relatively small costs compared to the amount it would take to launch a traditional marketing campaign for many businesses. The cost for digital marketing campaigns is typically about 20% of the budget. This makes digital marketing an incredibly attractive option for businesses that are looking to grow their brand and reach their audience.
3) It allows you to tap into your audience on a much deeper level.
Digital marketing gives your business more opportunities to engage with your audience through live video, interactive content, and platforms where users can comment on posts and videos. The ability to engage them in this way helps you create stronger bonds between your brand and its audience, thus making them more likely to want to engage with you on a regular basis.
4) It gives you multiple opportunities to market directly to a highly-specific audience.
Focusing on just one segment of your target audience only gives you a small amount of the reach that you could potentially have. By targeting specific user groups with an accurate digital marketing campaign, you will be able to reach a more targeted group of people in each market that you advertise in. This gives your business more opportunities to find new customers as well as build a loyal following.
5) It allows you to reach a more engaged audience than ever before.
Digital marketing allows you to directly message your customers and engage with them over social media platforms like Instagram and Facebook. This type of engagement is much different than hosting banner ads or writing postcards to prospective customers, which gives your business a higher level of trustworthiness.
6) It allows you to focus on higher-quality content.
With the digital marketing tools available today, creating content that is valuable to the consumer is easier than ever before. Creating effective content that speaks directly to your audience is more cost-effective and allows you to build a stronger relationship between your brand and its audience. Because of this, customers are more likely to engage with your brand longer than they would have in the past.
7) It gives you more opportunity for micro-social media marketing.
Social media platforms like Facebook and Twitter have become so popular because businesses can engage directly with their customers through micro-social strategies known as “hashtagging” and “trending. These simple strategies make it easy for businesses to share content with their followers and engage their followers in conversations that are relevant to their product.
8) It is easier than ever before to create custom content for different audiences.
While online marketing has been around for many years, the proliferation of digital marketing tools that allow businesses to create high-quality content at a relatively low cost has allowed businesses of all sizes the ability to reach more customers than ever before. The ability to create engaging digital marketing strategies that speak directly to the audience is an amazing advancement in the digital marketing world.
9) It gives you access to a longer shelf life for your content.
The ability to create highly-engaging content that is more personal and interactive with your audience has made it possible for businesses to keep their content on the web for much longer periods of time than they were able to in the past. This means that you can potentially keep your brand’s message alive for years after it has been created, unlike with traditional marketing tactics. The increased opportunities to engage with customers will always give you a way to reach them, even if they’ve stopped purchasing from you or choose not to engage with you.
10) It allows your customers to respond directly in real time.
Businesses can now respond directly to customers through social media platforms like Twitter and Instagram. This is a powerful aspect of digital marketing that allows you to connect with your customers almost instantly. These instant responses can make a huge difference in the amount of money that you generate from your digital marketing campaign.