Seven Types of Etsy Marketing Strategies to Promote your Shop
Etsy Marketing – It’s time for you to start taking your Etsy store seriously. When done right, Etsy can be an amazing source of income for you and your business. However, when done wrong, it could also be awful and give you a bad reputation in the Etsy community. It’s important to learn how to market your Etsy shop effectively so that it can generate revenue for you and become successful.
1. Collaborate with other shops.
One of the most effective ways to promote your Etsy shop is to collaborate with other shops that have a similar following and target market as you do. These collaborations will have dual benefits for you – not only will your collaborations appear on the collaborating shops’ feeds, but they will also show up on your own feed.
2. Take advantage of hashtags.
Hashtags allow you to connect with target customers in a very specific way. The more hashtags your posts have, the more people will be able to find you and discover your shop. What should the hashtags be? They should be related to what your shop sells and its theme. You should also include as many hashtags as you can, while still making your Twitter posts look appealing.
3. Re-purpose what you post on other social networks.
You can take advantage of cross-posting to promote your Etsy shop on different social networks. However, you may have to re-write the content in some way if it’s too long for Twitter or if the same text appears too often on Facebook. You should post pictures and links to images, rather than just text, when using cross-posting. Remember that people want to see visuals from different sources and mediums – not just read text!
4. Ask others to share your posts.
Never forget that you can ask others on social sites to share your posts for you. If you have a blog, for example, ask people to blog about your Etsy shop at a specific time of the month or even at a set day of the week. Your goal here is not only to get people talking about you and creating word-of-mouth (WOM) advertising, but also to get sales! You may even want to consider buying social media advertising, if it’s within your budget. This will help you promote your posts and increase sales as much as possible.
5. Create calls-to-action in your product descriptions.
When you are describing your products on Etsy, make sure to include specific instructions as to how customers can purchase your items. This includes optional information, such as what shipping options you offer or any discounts for bulk purchases. You should also consider including specific calls-to-action in the description of your products. These CTA’s may include a note to the customer and their friends, which will encourage them to act more quickly.
6. Make your shop appealing from a customer’s perspective.
Have customers walk through your shop from start to finish – from the main images at the top of each page, down to the final product details and price tags/descriptions at the bottom of each page. Customers want to know exactly what they’re buying and if they can find all of the information they want easily. You should place relevant images and text in different blocks of your shop’s pages to help customers make purchases – especially when it comes to shipping details.
7. Use a customer’s email to send them important information.
When you sign up for an Etsy shop, you can choose how you want your order confirmation email sent. You can send it to yourself, another person or just add it into your Etsy feed so that customers will receive and see it as soon as they log into their accounts. You should send emails to customers when changes are made, such as if you are out of an item or if you need to make a small change to your shop.
Effective Etsy marketing is all about planning. When you plan carefully, all of your social media promotions will have a place and purpose and you’ll see great results as a result. You may even need to find a few hours in the middle of the day or night to spend working on your shop, if you want it to be successful.