13 Truths About Digital Marketing, How to Face Them -Gen3 marketing
Digital Marketing – it’s the latest and greatest, right? Marketers are scrambling to create strategies, scramble to find content creators, and scramble to figure out just what the hell they’re doing. Gen3 marketing specializes in all aspects of digital marketing.
1. Digital marketing is like a job interview
The job-interview-style of digital marketing works for certain types of businesses, but if your business is not suited for it, then you should look at other options. You can’t expect to succeed with digital marketing without knowing the ins and outs of the industry. Google Analytics, Facebook Ads or YouTube search are but a few examples from an ever growing list of platforms.
2. You can’t implement successful digital marketing overnight
You cannot wait until you have built up your digital marketing strategy to start using it. Instead you will need to be proactive and strategic going into every campaign in order to achieve success. The best way to do this is by starting out small and then slowly working your way up.
3. Create a digital marketing strategy that works for you
Creating a strategy is the first step towards the success you are looking for, but unless the strategy you create fits your needs, it will likely fail before it even starts. This means that if you want to succeed with digital marketing, then you need to put in as much work in advance as possible.
4. Use analytics for everything
Without robust analytics you can’t possibly know what is working and what isn’t when it comes to marketing your business online. The only way to make sure that the analytics you are using are up to date is to monitor them on a regular basis.
5. Don’t rely on Facebook ads
It’s one thing being super confident in your ads being effective, and another thing entirely to be certain they’re making sales. Almost all businesses will have had at least one test of their Facebook ads and found that they weren’t achieving desired results. In this case I recommend letting go of your Facebook campaign and moving onto other means of advertising.
6. Track your progress
There are several things you need to track when it comes to your digital marketing campaign. Things like the number of visitors you receive, the conversion rate of visitors into customers and so on. Without tracking these things you don’t know if you’ve been successful in achieving the results your business needs.
7. Set realistic goals
The sad truth is that not every campaign will be a success and that’s okay if your goal was realistic to start out with. If however, you set unrealistic goals then this is just going to add more stress to an already stressful situation.
8. Don’t discount the power of your website
Regardless of what you are doing with digital marketing, your website should be considered as a vital part of it. You are going to want to take advantage of all the tools at your disposal when it comes to marketing, but you can’t neglect your site as a whole. It is one of the most important parts of every digital marketing campaign and should not be looked over in any way.
9. Know who is behind your business
If you have any doubts about who is behind your business then you may have some issues to deal with down the line. If things go wrong online there is an increased chance that personal information about you and your business will be leaked online for all to see.
10. Focus on the small details
Making sure that your website is up to date, and that you are sending the right sort of visitors to your site is important, but it doesn’t necessarily mean that you are focusing on the right things. There are a lot of small details that need to be attended to when it comes to marketing your business online, but most aren’t heard about as often as they should be.
11. Marketing for a niche is a huge waste of time
If your business is not in one of the niches then there’s no point in spending time trying to find people who fit into it online. That’s like trying to sell a watch in a shoe store without ever placing an order with a watchmaker.
12. Don’t rely on social media
Don’t get me wrong, social media can really help your business if you know what you are doing. It’s just that you shouldn’t rely on it for success as this is not a reliable source of quality visitors.
13. Dealing with the fallout from a failed digital marketing campaign is painful and expensive
When your campaign fails, it’s going to hurt your business in numerous ways, and it will likely cost you money. Don’t think that the solution to this pain is to start over again with another campaign because the problem isn’t going to go away until you address what needs to be addressed first.