As a building materials company, you will have a variety of clients and projects. You might work with residential clients who want to renovate their homes completely or with commercial clients who need new office buildings. Whatever type of projects you take on, your building materials company also needs to be able to sell more products directly to architects.
If you’re struggling to find ways that your building materials company can sell more products directly to architects, read on for some ideas and tips. Working with architects is challenging in some ways because they are used to working with general contractors; not suppliers.
However, if your building materials company wants more direct sales opportunities for your services, there are steps you can take now that will help you achieve this goal.
Boost Your Materials Marketing Strategy
If you want to sell more products to architects, one of the first actions you should take is to boost your marketing strategy.
Successful building materials marketing is about doing things to get attention for your business. You can create your own materials, such as brochures and posters. You can also look at radio, TV, and social media advertising. You can work with architects to get involved in their events and conferences, which can help you get exposure.
Make sure your marketing materials clearly state the products and services that your building materials company offers.
Provide Interior Design Services
While your building materials company might not offer interior design services right away, you can offer them to architects.
Architects regularly need help with interior design services, such as picking out materials and colors. This can be a great way for your building materials company to sell more products directly to architects.
Make sure you have staff members who are trained to help with this type of work.
Hold Meetings With Architects
When you’re directly selling to architects, you might need to hold meetings to show them samples of your products or discuss their projects. This can be intimidating, so make sure you’re prepared for these meetings.
First, ensure you have samples of products that architects can see in person. You might also want to consider bringing an interior designer to the meeting to help pick out colors and materials.
Be prepared to answer questions that architects might have about your products. Be ready to discuss how much your products cost and how long you can get them to architects.
Consider Digital Marketing
While you want to meet with architects and provide samples of your products, try to get as much of your marketing done digitally as you can. You can take pictures of your products and post them on social media. You can also create a website where architects can learn more about you and your products.
Remember, when you’re selling directly to architects, the more ways you can engage with them, the better.
Offer Materials For Specified Brands
Architects often have specific brands of materials that they like to use. You can offer to sell materials from their preferred brands. This is especially helpful if you have the ability to ship materials quickly. You can also work with distributors who sell these brands, which can make the process easier for you.
Your building materials company can sell more products to architects if you’re willing to reach out to them. This might feel uncomfortable initially, but architects are people like you. You’re probably more familiar with the products you sell than architects, so you can help them find what they need.
The key is to make sure you’re getting your products in front of architects. Be sure you’re meeting with them, taking pictures of your products, and posting those pictures online. If you do this, there’s a good chance you’ll sell more products to architects.