Marketing Slicks-One of the most interesting things about “Modern Marketing” is the simple fact that it is constantly adapting. Sometimes, these changes are so subtle that you won’t notice them at first. However, a single change can sometimes have a huge impact on how your marketing campaign goes from there.
The following list highlights 7 of these changes (no particular order).
1) Traditional advertising is dead – long live broadcast media!
Traditional advertising has been hitting a slump in recent years. That’s due in part to the emergence of digital marketing, as organizations are now able to directly reach their audience through social media and other such outlets. On the other hand, broadcasters can reach hundreds or even thousands of people at once. Combine this with viewers’ craving for real-time information and you’ve got a winning combination!
2) Online video is the new norm in digital marketing
Local events, television commercials, and print ads were all once some of the most effective forms of advertising, but none of these can match the power of online video. In a world where there is no way to tell if a person has already seen your ad or not, online video has become the most effective form of advertising. This is due to two factors: its reach and its impact. While television advertises to 100 million viewers at once, online videos can be viewed by millions of people at once. What’s more, the impact of these videos can be seen in the form of organic results on Google and other search engines. For example, users can watch an ad and expect it to result in them finding the product or service they want even quicker than they would’ve normally done so.
3) Traditional marketing is evolving into the “new digital” approach
A lot has been said about digital marketing, for good reason. However, it’s important to realize that digital marketing is continuing to evolve. A new approach known as “new digital” focuses on promoting a company’s product or brand through websites, blogs, and other such forms of media. This approach is based on the idea that companies shouldn’t just post new content but should also engage with their audience while they are at it.
4) Marketing has changed tremendously over the past 20 years
A lot has changed in the world of marketing in this short period of time. For example, we now live in a world where content is king. It’s no longer enough to just post a few paragraphs about your company on your official website – you have to provide value for your visitors as well as for potential customers. There’s also been a shift away from television advertising and towards online video, which is becoming an increasingly popular form of marketing.
5) Social media has practically replaced traditional forms of marketing
Social media is one of the biggest changes to have taken place in marketing over the past few years, and for good reason. Just about everyone is on social media these days, and the customer base for this type of marketing can be seen in virtually every corner of the world. On top of this, social media is a far more efficient way to market than traditional online advertising due to its ability to reach a much wider customer base.
6) Brands are looking for more direct contact with the consumer
The days are gone when big brands could stick to the traditional channels of advertising such as television and print and simply hope for the best. Nowadays, brands have realized that they have to interact with their customers regularly, whether that’s by answering their questions or giving them valuable suggestions. Direct marketing is also becoming a popular way to market a product or brand online. This doesn’t just mean sending an email out at random – it can also mean responding quickly to tweets or other forms of social media in an attempt to come out as a champion of the consumer.
7) Influencer marketing has risen to prominence over the past several years
In a world where not everyone reads the newspaper regularly or flips through magazines, it’s important to reach people in different ways. For this reason, companies are turning to influencers as a new way of reaching their target customers. In short, influencer marketing means that a company pays an individual or group of individuals to advertise its product or brand on social media (whether it be Facebook, Twitter, You Tube, etc.). The idea here is that these influential “social media giants” have massive followings on social media channels and so can reach more prospects than any other form of marketing could.
In summary, there’s a bit of a mixed feeling regarding the future of marketing. On one hand, it’s an exciting time to be in the world of marketing, as many people are seeing how powerful it can be when used effectively. On the other hand, some people are fearing that traditional forms of marketing have become obsolete. As always, only experience will tell!