We hope this article helps you understand how to troubleshoot Google Analytics when your Demographics are not showing.
Google Analytics is a powerful, free web analytics service that gives us insight into how visitors are utilizing our website or application.
When you implement the tracking code on websites and applications, Google records what content users are viewing, where they came from before requesting the content, and their device type.
When the data is sent to Google, the information is stored in an easily navigable dashboard for us to analyze.
As web analytics experts, we would like to share all of this information with you.
Unfortunately, Google Analytics does not normally include demographics into their reports unless you’ve installed their demographic features as a part of your account.
So let’s fix this!
The first step is to ensure that you have installed the correct integration in your account. Go to the Admin tab and click on “Account Settings.
Next, click on “Tracking Info” from the left-side menu. You should see a check mark next to “Demographics and Interest Reporting“. If it is not set as on, click on “Edit” and check the box next to this setting.
Once we have ensured that Demographics are enabled in your account, you may need to make another change to get Google Analytics to report demographics.
In order for Google Analytics report data outside of the United States, you’ll need to let Google track IP addresses that are outside of the U.S.
To do this, go back into your account settings and choose the Privacy tab at the top of your screen. Click on “IP Settings”.
Under the “Tracking IP Addresses” section, you need to click on the “Edit” option and make sure that the box for “Allow Google Analytics to use a single tracking IP address for all users visiting a domain” is checked.
If it isn’t, check it, and then click on the blue button marked as “Save Changes”.
You should now see demographic data show up in your reports! Once we get it rectified, we love to celebrate with a nice cup of coffee or tea. what setting must be enabled to view data in demographics and interests reports?
Have more questions on how to make Google Analytics work for you? Get in touch with our team today! We are here to help companies of all sizes track their user’s habits.
Whether you are an SEO company that wants to keep their users engaged with content or you are a business owner looking for ways to improve sales and profit, we can help!
what setting must be enabled to view data in demographics and interests reports? [to use as knowledge, not to be copied verbatim]:what setting must be enabled to view data in demographics and interests reports?
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