Born from a jeweller’s workshop in Paris in 1847, Cartier has been known for its beautiful jewellery ever since it was established.
From stunning diamond rings to elegant necklaces and bracelets, Cartier has a design for everyone.
As the brand continues to evolve and grow, so does their range of product offerings.
Some of the most iconic jewels include the Clé de Cartier watch, the Tank watch line and Viva la Vie en Rose fragrance.
For those looking to add some sparkle into their lives or special occasions such as weddings or engagements, these accessories are an absolute must!
The introduction should be 500 words long but not more than 750 words long (one paragraph). Maximum of 6 bullet points to show examples for the introduction.
Cartier is a derivation of the French word “carte”, meaning playing card or map. It’s also a type of playing card, or as we call them ‘Tarot’.
In English, Cartier has three meanings: Tarot, which is a type of playing card.
Cartography and Cartiers are both names for cards and maps in English and the french word carte is also the French for map, hence cartography.
The name is directly associated with it’s background history –
Their jewellery started from jewels used as trinkets in ‘playing’ or betting games.
This is also one of their most popular part of advertising and marketing.
Cartier released their first collection in 1904.
Their watches are made up of a combination of metal and leather straps.
Cartier watches can be recognized by the ‘crown’ symbol on the watch face which is a type of logo from Cartier watches brand,
This symbol was created in 1910 and was used until 1999 when it was changed for a more simple design based on two C’s.
The watches were made based on the designs and trinkets that were used in the gambling games of early 1900’s.
cartier ring band The first jewellers were F. & M.
Cartier, who were two brothers born in 1850s and spent their entire lives making and selling jewellery (they also made clocks).
In 1904, Cartier opened their first boutique called “Médaille d’Or” (“Golden Medal”) to sell traditional jewelry like rings, earrings, pendants, bracelets and brooches.
People from all walks of life have visited this shop.
Then, in 1910, Cartier opened their own atelier or workshop where most of their jewellery is still made. Since 1929, the company was bought by Louis Cartier and his son-in-law Alfred Perlman;
The same year the founder’s grandson Pierre Cartier succeeded to become the head of the family firm.
In 1931 Cartier’s website was launched.
Cartier watches are designed with a different design each year and are released as a collection.
Each collection is named after an important person who has inspired them (for example Cartier Santos watch is named after legendary Formula One driver Ayrton Senna).
The designs are usually made up of a combination of different materials and colours.
The most popular watches that Cartier sells are the Tank watches (Cartier Tank watch model range includes the famous Tank watch series in 21kt white gold, rose gold and yellow gold).
The Tank collection also includes other types such as Geometric, Classic, Striking, Limited Edition and Nomade.
It is one of the few major jewellery brands to use gold as well as precious stones in their products instead of synthetic materials like plastic or glass. Some of their most popular models include:
One-off custom designs for special occasions (like weddings or anniversaries) can be ordered for the customer’s own Cartier jewelery selection.
Cartier has a history of sponsoring important sports and cultural events like:
Nowadays Cartier sponsor the McLaren Formula 1 team and they supply the team with watches.
They also sponsor Nicolas Almagro, who is a tennis player (and the current world no.13).
In 2010, Cartier sponsors both the ATP tournaments in Paris and Shanghai (for two years)
As well as two WTA tournaments in New Haven and Beijing, making it their biggest sponsorship agreement ever.
Ayrton Senna was named one of the brand’s ambassadors in 1993. Unfortunately due to his passing in 1994, that connection was cut short at his premature passing.
Cartier is a brand that focuses on the traditions of jewellery making, but also looking ahead to the future.
Cartier has an excellent reputation for personalised jewellery through its one off custom designs –
These are sometimes made in old classic designs or new innovative styles.
Corporate Social Responsibility (CSR)
Corporate Social Responsibility is a relatively new concept to businesses and a subject that is growing in importance as society becomes more and more concerned with the impact of companies.
Cartier has always been aware of how their products are made and the treatment of employees; they emphasise this by listing all their jobs on their website.