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The Art of the Sale: Tips to Increase Sales

As a salesperson, it’s crucial that you understand that the moment you walk through your door to work is not when your day begins. 

In fact, the sale only happens once you leave with a joyful customer in tow. Sellers who end each day without at least one sale are wasting their time and resources. Here at https://freeopinionist.com/ has some more tips to increase sales.

And while there are some techniques that come naturally to most people (like listening intently), there are others where training can be invaluable, like pricing strategies and follow-up emails for which effective copywriting skills will be key.

This expert interviewed and compiled the best sales advice from the top minds. Here are some of our favorites:

1. It’s Not Personal

No one wants to lose a sale, but in order to help customers find what they want, you have to be able to say no sometimes. And when that happens, don’t take it personally. 

When people feel like you’re attacking them when you disagree with their preferences or ideas, they’ll start to associate their feelings with your objectivity and therefore lose trust in your opinions.

2. Don’t Get Ganged Up On

When a salesperson is in a sales slump, it’s tempting to draw on others to encourage them. But, if you help a single person with their hard work and the entire team with the same behavior, everyone will suffer.

3. Be Prepared To Say No

If you’re in a sales slump, look for places to cut costs or streamline processes that will free up money and time to devote to your clients. I’ve seen many companies cut down from seven-figure spreads down to just three-figures per month when they didn’t have the appropriate systems in place.

4. Be Obsessed with the Needs of Your Customers

This goes without saying, but a salesperson who isn’t thinking about what the customers’ needs are is going to fail. When you’re obsessing over their goals and putting yourself in their shoes, it’ll be much easier to entice them into choosing your business. 

5. Always Be Learning

This is one of the most important parts of sales. If you aren’t striving to learn all that you can, you will always be behind in some way or another, whether it’s knowing more about your customers before having a conversation with them, keeping in touch with trends in your industry, or understanding how various price points can affect conversion rates in various situations. 

6. Always Have a Plan

When you’re making decisions, ask yourself if you’re basing them on an educated theory or specific data. If you’re making a choice based on what feels right to you, it’s probably not the right decision, and that can be detrimental to your business. Instead, always put the needs of your company and of your customers first.

7. Listen To Customers

Never overlook the importance of listening to customers and showing them that they matter. No one else will do it for you, so don’t expect anyone else to know how to do it as well as you will.

8. Don’t Expect Anyone Else To Do It For You

No one knows your business the way you do. Be involved in every decision and always ask questions. The more you know, the better you will be able to educate and serve your customers and therefore the better your bottom line will be.

9. Don’t Expect A Sale Every Time

As a salesperson or entrepreneur, it’s easy to get caught up in numbers, whether that’s counting the number of presentations you need to make before getting a sale or focusing on hitting an income target for each day. 

But when you do this, it makes it harder to make the sale because the pressure to close will become overwhelming. Instead, focus on doing your best each time you meet with a customer. 

10. Always Be Your Customer’s Best Friend

If you’re not genuinely interested in what’s happening in your customer’s world, they will be able to feel it and they won’t trust you. If they can’t trust you, then asking them for money will be much more difficult. So ask questions and take an interest in their lives and show an interest in what they do and who they sell to. 

11. Always Be Selling Something

Always have in the back of your mind that you are working in order to close a sale in order to have a positive cash flow. If you’re not, then you’re working for the wrong reasons. When you’re in this mindset, you’ll be much better at taking care of your customers and will make more sales because of it. 

12. Do Your Research Well

When it comes to information, get the best stuff possible. Read books, attend seminars for two or three days, and get to know your competition very well (including their pricing models).

13. Know When To Say No

If you’re not confident that your product or service will be able to sell anyone, then you should ask yourself if you’re really willing to put money into that. And if the answer is no, then don’t waste your time on that customer.

14. Know Your Value Up Front

It’s all about value for customers trying to make a decision. Don’t let them make an unreasonable decision, because you could lose out on a lot of money by doing so. 

So if you go into a conversation thinking about how much it will cost to do what your competitor is offering but are careful not to give away all your secrets, you’ll have the upper hand before the first words are even said.

 

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