The last two years have seen a huge surge in entrepreneurship in the United States, with hundreds of thousands of new businesses popping up at higher rates than in previous years. Many companies were forced to close down, reduce their staffing, and adjust how they do business as a result of the COVID-19 pandemic, and it left many Americans looking for an alternative work situation.
Should you choose to venture out on your own, an important aspect of owning a business is marketing your product or service, and in the digital age, an online presence is a necessity for building your brand. But there are millions of websites, and within your particular niche, there are probably hundreds or even thousands of similar businesses in the US alone. The question then becomes, how do you make your business’ website stand out in a saturated market? One answer to this problem is search engine optimization or SEO.
The SEO industry is built around the concept of improving the authority level and search rankings for a website. Many digital marketing agencies offer SEO as a service to help business owners and marketers improve their position on search engines like Google or Bing. Research has found that the vast majority of search traffic ends with clicks on the first page of results, with the percentage decreasing dramatically for the second page and beyond. This means that high-quality websites with more authority and stronger SEO practices will benefit the most from traffic on search engines. Page one power can be a real difference-maker for local businesses looking to grow their audience and market their brand online.
So what are some of the keys to building strong SEO for your business’ website? There are a lot of factors that Google and other engines use to measure the expertise, authoritativeness, and trustworthiness of a website. The stronger these indicators are for your site, the better chance you have when it comes to search engine rankings. One of the best strategies for improving your SEO is link building. Many SEO agencies offer a link building service because it will hugely impact your website’s level of authority and trustworthiness. Let’s break down what this marketing strategy is all about.
What Is Link Building?
Link building is exactly what it sounds like. It refers to the process of adding links from other websites that connect people to your own. Committing to link building campaign means investing time and effort into finding other websites that are willing to place a link to your business somewhere on their pages. Links should be placed on relevant sites, as this will improve the authority of your website when search engines scan for organic backlinks. Acquiring backlinks, especially topically relevant links that make sense for your business niche, will positively affect your SEO strategy and increase your chances of better search engine rankings. Link building is one of the most efficient and important search ranking factors.
There are quite a few link building tactics that give your business a better chance of being found online. One of them is content link building. Content marketing that is relevant to your audience is extremely important for your website, but it is also a perfect avenue for driving more traffic to your page via backlink building in other content pieces. Finding relevant blogs, articles, or other forms of content that would matter to your ideal audience and acquiring a link from that piece shows that you understand what your potential customers are looking for. You can also offer to do guest posts for a publishing site. Guest posts are content created by either you or someone associated with your business that is published on someone else’s website. If you are a person who loves to create content, then this could be a great strategy for building up your SEO.
One other tactic for increasing backlinks is broken link building. This strategy refers to finding links that have errors or are broken and then redirecting anyone that finds themselves on these pages to your content. Some see this type of SEO as less effective than others, but it can still work for many local businesses.
Another factor that affects your link building strategy is link quality. It is not just about the number of backlinks that you can acquire, but it is the relevance and authority of where those links are that matters. While having too few links will certainly hurt your chances of a strong backlink profile, the negative effects can be offset if they are high-quality links and come from authoritative websites. Having the right link placement shows search engine bots that high-ranking websites trust your business and are willing to link to it. There are plenty of other link building strategies to understand, but these are some of the highlights.
Why is Link Building Important?
As stated before, page one power matters in the SEO world. The further down the rankings your website sits, the less likely you are to see search traffic. Building links on relevant websites indicates to the bots that search engines use to scan and rank results that your site has a level of authority since other sites have included a reference to it. The authoritativeness of your page directly impacts how high you will appear in organic searches for the topics that your business covers. Your domain authority is the driving factor for better search engine rankings, so it is crucial that as a business owner or marketer for your company, you focus on link building.
Digital marketing agencies can be the biggest resource for someone looking to improve their business’ online presence. Many of them offer link building services so that they can do the legwork for you. They understand the difference between low-quality links and strong ones. Their various link building packages are built to help you navigate the complicated world of SEO and to help you increase your online presence. They know how to take advantage of guest posting, how to utilize content promotion, and the best methods to acquire links. How many links you need is something that they will know as well. There are even marketing companies that have fully specialized and are exclusively operating as link building agencies. The best link building services have tons of expertise in this industry. If you are not in a place to focus on improving your domain authority or do not have the time to devote to link building efforts, then you may want to consider partnering with an SEO agency or service that can support your business in this key endeavor.
What Should You Consider When Choosing A Link Building Service?
There are many factors for you to consider as you look for proven digital marketing firms that can help you with link building services. After all, if you are going to invest your resources into your business, you want to ensure that you are choosing the best link building service. You want experts who understand the best practices for an effective campaign, will make the best use of your investment, and understand your business well enough to craft the right link building packages. So what should you consider when choosing between link building companies?
Knowing that you can trust the service that you are partnering with is the key to a positive outcome. The company or service you choose should have great reviews, something that you can search for online pretty easily. Check for Google reviews that other clients have completed and weigh the good with the bad. Do not just focus on the 5-star reviews or the 1-star reviews. Make sure that you read a combination to get the best overall picture of how happy clients of theirs have been. You can also check on their reputation by seeing what clients they work with and performing an organic search for a few relevant keywords. Finding them easily on the first page of the rankings would be a good indicator of the effectiveness of their chosen link building agency. Do the necessary research to make sure that they are effective link builders.
Potentially shady practices
There are right ways to build links and there are wrong ways to do it. Some of them may be unethical, while some of them may be downright illegal. When browsing through their link building services, watch out for shady practices such as black hat link building. This refers to the practice of acquiring links by exploiting loopholes in other web pages. While the ranking of the client might improve, it is unethical and could end poorly if discovered. Additionally, certain types of paid links can be a manipulative way of fixing search rankings, as well as using private blog networks. A majority of the time, Google, Bing, or other engines will come down hard on websites that are using these methods to move up the rankings, so make sure that your link building company is not engaged in these strategies. White hat link building, which encompasses all ethical and safe methods of link building, is what you want to look for.
Fit for your business
A major part of effective link building services is how they fit with your business and personality. Do they understand the market for your niche and how to build the best campaign? Are they well versed in their knowledge of your industry and know where to look to acquire high-quality links? Do they include you in the planning process and are open in their communication with you or your marketing department? Will they design a custom link building strategy that is specifically designed to work for your brand? All of these questions are important to answer so that you can feel comfortable working with this agency. Trust goes a long way toward creating an effective partnership, so make sure that you are choosing the best fit for your business needs.
All of these factors should be considered as you make your choice of which service to use. The presence of these is indicative of a reputable link building company that you can trust with building your brand’s online presence and increasing its level of authority in organic search rankings.
Link building companies
Now that you know how to vet link building services, you need a place to start in terms of finding one that works. Many of these entities offer different packages and have certain strengths and weaknesses that you should be watching out for. Here are some of the best link building services out there that can help you market your business online.
This agency is a great tool for auditing your site and getting a sort of diagnosis of your SEO needs. It crawls your website and looks for areas of weakness by extracting data across all of your pages and the site’s structure. It can also help you find any broken links associated with your pages. These types of internal links can be a detriment to your website’s rankings. Using this service gives you a roadmap to stronger SEO practices, which can help guide you as you build links both within your website and from external pages, which is the kind that really levels up your authority.
One of the best link building companies out there is Stellar SEO. Their main services are focused on increasing the number of high quality backlinks to your website. They do this with a heavy dose of content creation via guest posting. A client will have a blog post or article written for them that is relevant to their customers, which is then submitted as a guest post to an online publisher. They do the heavy lifting of manual outreach that is needed to find places to publish these guest posts, thereby generating external links for your brand. If you are looking for that page one power, Stellar SEO is a great choice.
This link building agency is another that focuses on content creation to create inbound links to a client’s site. One thing that great content can do is generate future links to that content which directs others back to the client. Instead of having to do direct blogger outreach to obtain organic links, Siege Media uses quality content to attract bloggers and other businesses to link to their content. This increases the potential audience and traffic to the client’s website. If you are looking for a company that can help you generate quality links, this could be the one for you.
This agency is more of a PR firm that offers link building services as well. They specialize in influencer and blogger outreach to target a client’s ideal audiences and create content that these external parties will link to on the client’s website. They help businesses come across as thought leaders with compelling content that can help them break into a competitive market. 360 PR+ understands the value and power of social media and how it can be leveraged in today’s business world to generate stronger SEO and better manual link building.
Another form of backlink building is acquiring citations. Whitespark specializes in finding locations for citations to your business, otherwise known as a reference to your business’ name, phone number, and address. While it is not exactly link building, it is important to drive traffic from different websites to your business’s online presence. They use a tool that combs through competitors’ and niche-related websites for other citations, giving you places that could reference your business and drive organic traffic to you. Though it is not link building per se, it is still a way to draw attention to your brand from external sources.
If you are a local business or have many locations that are centered around certain communities, this may be one of the best link building services for you. Zipsprout.com focuses on organic traffic in local communities. Their SEO services offer backlink building that uses different websites and pages in the same geographical area as the client to help target audiences more specifically. This service helps generate search traffic in the right locations that are relevant to potential customers, increasing your page rankings more efficiently, especially if your business is more of a brick-and-mortar store that relies heavily on offline customers. Building up locally based links is an important aspect of your backlink profile, so consider Zipsprout.com for this strategy.
Do you love listening to podcasts? More importantly, does your target audience love listening to podcasts? If your ideal customer fits into the typical audience that spends a lot of time listening to podcasts, then this agency is one of the best link building services that you could use. They focus on booking interviews and guest appearances for their clients on different podcast channels, which is great for exposure. However, it also helps with link placement, as most podcast guests get to plug their own businesses and include backlinks in the episode notes or on the podcast’s website. This link building service is unique in that it works well for certain clients whose target audiences listen to podcasts regularly. This service is extremely beneficial to your domain authority and can generate traffic from a massive audience depending on the size of the channel.
How will you invest in your business’ SEO?
There are a myriad of ways to improve your online presence and search traffic. You can put out more content that shows your expertise in the industry. You can optimize your web pages so that Google and other engines can index them with ease and have them start popping up in the search results. But link building is a great strategy for better performance in organic searches. If you are up to it and understand best practices, you may be able to tackle this strategy yourself. However, if you are feeling overwhelmed and don’t know the difference between low-quality links and those of high quality, then choosing a link building service is probably the way to go.
Though these are some of the best agencies that you can use, there are plenty of other link building services out there. The key is to find the one that works best for your business. What link building tactics will make sense for your growth goals? Where do you want to focus your link placement? Are you looking to cast a wide net due to your vast audience or should you aim for local backlink building? Do you want to generate content that can be used as a guest post? Which company will craft Google compliant links that are relevant and authoritative? You also want to be sure you choose a service that does white hat link building and avoids shady practices. Many types of paid links are frowned upon by Google, but not all of them, so your SEO agency should know the difference.
If you are serious about obtaining page one power and being a top result to get more clicks to your website, then you need link building experts to be on your team. They will work to build your link profile using high-quality link placement and the investigative skills necessary to bring you the best link building service. Don’t miss out on potential customers by not investing in SEO for your business. In this current digital era, your online presence could make or break your company, so consider partnering with a link building service now.