These days, marketing packaging includes promotional items such as apparel and other costuming, bags, and some food products. Each option carries the message of the company’s branding and marketing strategy while adding a touch of personality that is not typically found in bland boxes. Using these items to represent your brand can help set your company apart from its competitors with supplies that have their own personal style. If you have been wondering what exactly constitutes packaging or what it can offer for your business,
Here are a brief 15 incredible facts about this often overlooked topic.
Packaging was developed in ancient Sumer during the third millennium B.C., when citizens were required to use a seal on their products and containers.
The Greeks created papyrus, a paper much like parchment that was used to wrap and package various goods. When they were finished using their books, they could be burned in order to prevent people from using them again.
The word “packaging” is believed to have been coined by John Ralston who used the phrases “paper packaging” and “packaged goods” in a speech he delivered at the New York Chamber of Commerce in 1866. His speech was addressed to the need for protecting goods that were being transported across the ocean.
The majority of today’s marketing packaging is made of paper, though some plastic and vinyl are used as well.
As transportation changed, paper started transporting goods across oceans, but it still did not always help protect them from damage. In 1887, a British man named John Henry Brookes invented a patented box and tape system to strengthen paper on all sides. This made it possible for businesses to ship their products with less damage.
By the late 1930s, the popularity of paper packaging had reached all parts of the world. It was no longer only used to protect goods, but also to promote them.
The United States was one of the first countries to legally require plastic packaging when they passed a law in 1958 demanding it for soft drinks. There were many reasons behind this change; plastic did not tear easily and it lasted longer than paper could, which made it more environmentally friendly.
Based on its durability, plastic is considered one of the most valuable containers for anything that needs to be transported from one place to another continuously.
While it is almost unheard of today, there was a time when packaging was not recyclable.
The first commercial cardboard box production line began in 1900. It was made by the Wisconsin Paper Carton Company where they created over 3,000 boxes per hour at a cost of five cents each.
Packaging has evolved over the years to include more than just a container for a product. Today’s packaging also serves as marketing material that can add personality to your company and its products or services.
In the past several years, companies such as Starbucks and Neiman Marcus have been increasing their use of packaging that can be used to reflect their brand.
In many cases, this includes a table in which customers can place their purchases or something similar to create a unique shopping experience. In fact, each of these companies has its own version of this design so visitors will recognize them when strolling down the street.
While it is not common for big brands to create these types of marketing strategies, many have found ways to bring them into focus. For example, when Apple came out with the iPod, they noticed that many of their potential customers did not want to use jewel cases for their new music players. So rather than having everyone use the same type of packaging, they created a unique case that would differ from all other brands. While this may be a rare occurrence, it is something that you should keep in mind when designing your own package and how you promote it to your clients.
There are some industries that have been slower to adapt to the use of packaging for marketing purposes. For example, some people still think that it is unnecessary to have packaging for things such as cookies, soft drinks and other foods. However, the times are changing and more businesses are beginning to realize that a package represents everything about your brand.
A great marketing and advertising campaign will have long-term results. It should be memorable, stand out and provide a focal point that your potential customers can see while they are shopping. The use of packaging or promotional items to make your brand stand out will help to improve its overall image and have a big impact on the placement of your products in the market as well. This also happens to be something that you do not need to worry about because we can supply everything that you need at the best possible price.