“Apartment Marketing Ideas for 2024”. Be sure to include information on the Expert’s name, contact info and an introduction of why this blog post is relevant. If you’re looking for the best apartment marketing ideas for 2024, we have you covered. As more apartment developers go with a rental mindset, it’s our job as your property manager to make sure your property stands out from the rest. And so without further ado, here are 15 of our top suggestions for how to improve your marketing strategy in 2024:
1) Become an expert in YOUR niche –
Whether that be luxury apartments, student housing, or something else entirely, it’s important to create a buzz around your product. In 2024, people won’t be looking for “apartments near Madison Ave” – they will be looking for location-based keywords.
2) Varying time prices –
What are the best hours to market your product? We suggest adding a day and time to your price tag. According to research, people prefer renting across the board on weekends and during prime hours.
3) Make friends with the big boys –
If your building is part of a large luxury complex, consider building a relationship with your other landlords. This will allow you to share marketing materials, spread positive press around your property and increase your odds of getting early renters from a larger property.
4) Use social media –
Social media is great because it’s free and allows you to instantly communicate directly with customers. But it’s important not to spam people or brag about discounts that are no longer available. Instead, use social media to build a personal relationship with potential tenants and increase your sales.
5) Optimize your website –
Moving into the future, more and more people will expect to be able to find apartments direct from the property’s website. So make sure you have a great site with modern features that acts as a platform for renters of all types.
6) Provide technology –
As demand for new technology increases, it’s important for you as part of your marketing strategy to make sure your facility is connected to the latest technology on the market. Consider offering high-speed wifi, the latest smart TV’s, and other technology features.
7) You’re only as good as your last tenant –
It’s important to post positive reviews of your current and past tenants in a central location on your website. This will help potential renters to see the real value of living with you, instead of relying on outside sources with conflicting information.
8) Give it a twist –
If you feel like you’re getting stale with ads that have been done time and time again, consider making some adjustments. Change up your tagline or add testimonials from celebrities or other public figures to help give it that added shock value.
9) Stay connected –
It’s important to send out regular emails about your product or development. These emails should include information about promotions, new features, and any other news that you think would be relevant to your potential renters.
10) Consider a change in layout –
Things are changing fast, and with more renters looking online, it may become more effective to go bigger than smaller. Consider adding a living room section or other large space on your website that will entice apartment seekers.
11) Have a backup plan –
In this guy’s opinion, marketing is all about having multiple angles. So be sure you have developed multiple marketing strategies that cater to different audiences and can be implemented in any market conditions.
12) Be the best at what you do –
As you gain a stronger customer base, it’s important to be better than your competition. This can be done by being more efficient or using technology that is in demand.
13) Promote with a purpose –
Consider offering cash incentives to prospective tenants instead of discount coupons. This will keep your company top-of-mind and also allow you to provide special deals without any risk of undercutting yourself.
14) The future is right now –
As long as you’re planning ahead, consider speaking with the next generation. Millennials are currently making up a large portion of the rental market, so it’s important to make sure you’re catering to this generation.
15) Utilize outside expertise –
If your company is taking off, consider working with a bigger apartment developer to create a stronger marketing strategy that stands out from the competition.