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Emma Wilson

Local SEO Specialist

Emma Wilson is the Local SEO Specialist at AdvantageBizMarketing with 7 years of experience helping multi-location businesses dominate local search. Previously, she worked on the Google Business Profile team, giving her insider knowledge of how Google ranks local results. Emma has helped over 300 businesses improve their local pack rankings and has developed proprietary frameworks for NAP consistency auditing and review generation. She speaks regularly at LocalU and has been featured in the BrightLocal industry survey for three consecutive years.

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17 articles

Articles by Emma Wilson

seo

What Is a Long-Tail Keyword?

A long-tail keyword is a longer, specific search phrase with lower volume. Learn what long-tail keywords are and…

September 13, 2026 · 8 min read
Content Strategy

The AIDA Formula Explained (With Examples)

The AIDA formula explained: Attention, Interest, Desire, Action. See what each stage means, a copy example, and whether…

September 3, 2026 · 5 min read
Business Marketing

How to Write Website Copy That Converts

Learn how to write website copy that converts: lead with benefits, write for the reader, keep it scannable,…

September 1, 2026 · 5 min read
Content Strategy

How to Write Headlines That Get Clicked

Learn how to write headlines that get clicked: proven formulas, before-and-after examples, and how headlines differ from title…

August 30, 2026 · 5 min read
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