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Emma Wilson

Local SEO Specialist

Emma Wilson is the Local SEO Specialist at AdvantageBizMarketing with 7 years of experience helping multi-location businesses dominate local search. Previously, she worked on the Google Business Profile team, giving her insider knowledge of how Google ranks local results. Emma has helped over 300 businesses improve their local pack rankings and has developed proprietary frameworks for NAP consistency auditing and review generation. She speaks regularly at LocalU and has been featured in the BrightLocal industry survey for three consecutive years.

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22 articles

Articles by Emma Wilson

Business Marketing

What Is Cost Per Click (CPC)?

Cost per click (CPC) is the price an advertiser pays for each ad click. Learn how CPC is…

September 23, 2026 · 7 min read
Digital Marketing

What Is a Hashtag Strategy?

A hashtag strategy is a deliberate plan for using hashtags to boost reach, discoverability, and community on social…

September 20, 2026 · 7 min read
Content Strategy

What Is Evergreen Content?

Evergreen content explained: content that stays relevant and drives traffic for years, plus formats, examples, and how to…

September 15, 2026 · 8 min read
seo

What Is a Long-Tail Keyword?

A long-tail keyword is a longer, specific search phrase with lower volume. Learn what long-tail keywords are and…

September 13, 2026 · 8 min read
Content Strategy

The AIDA Formula Explained (With Examples)

The AIDA formula explained: Attention, Interest, Desire, Action. See what each stage means, a copy example, and whether…

September 3, 2026 · 5 min read
Business Marketing

How to Write Website Copy That Converts

Learn how to write website copy that converts: lead with benefits, write for the reader, keep it scannable,…

September 1, 2026 · 5 min read
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