What Is Customer Lifetime Value (CLV)?
Customer lifetime value (CLV) estimates the total profit a customer brings over their relationship with you. Learn the…
September 24, 2026 · 7 min read
James Chen
Digital PR Strategist
James Chen is a Digital PR Strategist at AdvantageBizMarketing with 8 years of experience in link building and media relations. Before joining ABM, James spent four years as a technology journalist at Wired and TechCrunch, giving him deep insight into what makes a story pitchable. He has placed coverage in The New York Times, Forbes, The Guardian, and over 200 niche industry publications. James holds an MSc in Digital Marketing from the London School of Economics and is a regular contributor to the Moz blog on digital PR measurement.
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