Rachel Torres

Content Strategy Lead

Rachel Torres is the Content Strategy Lead at AdvantageBizMarketing, bringing 10 years of editorial and content operations experience. She previously served as Managing Editor at Content Marketing Institute, where she grew organic traffic from 800K to 2.1M monthly sessions in 18 months. Rachel is certified in HubSpot Content Marketing and has taught content strategy workshops for SEMrush and Content Marketing World. Her expertise spans content architecture, editorial workflow design, and conversion-focused copywriting for B2B SaaS and professional services.