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Sarah Mitchell

SEO Director

Sarah Mitchell is the SEO Director at AdvantageBizMarketing with over 12 years of experience in organic search strategy. Previously, she led technical SEO at two Fortune 500 agencies, where she oversaw site migrations for brands generating a combined $400M in annual e-commerce revenue. Sarah holds a Google Analytics certification and has spoken at BrightonSEO, SMX, and MozCon. She specializes in large-scale technical audits, JavaScript rendering optimization, and Core Web Vitals remediation. Her work has been cited in Search Engine Journal, Search Engine Land, and the Ahrefs blog.

30 articles

Articles by Sarah Mitchell

Link Building

What Is a Backlink?

A backlink is a link from one website to another. Learn how backlinks work, why they matter for…

September 11, 2026 · 8 min read