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Sarah Mitchell

SEO Director

Sarah Mitchell is the SEO Director at AdvantageBizMarketing with over 12 years of experience in organic search strategy. Previously, she led technical SEO at two Fortune 500 agencies, where she oversaw site migrations for brands generating a combined $400M in annual e-commerce revenue. Sarah holds a Google Analytics certification and has spoken at BrightonSEO, SMX, and MozCon. She specializes in large-scale technical audits, JavaScript rendering optimization, and Core Web Vitals remediation. Her work has been cited in Search Engine Journal, Search Engine Land, and the Ahrefs blog.

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35 articles

Articles by Sarah Mitchell

Analytics

What Is Return on Ad Spend (ROAS)?

Return on ad spend (ROAS) measures revenue earned per dollar of advertising. Learn the ROAS formula, a worked…

September 23, 2026 · 7 min read
Digital Marketing

What Is User-Generated Content (UGC)?

User-generated content is unpaid content created by customers, not brands. Learn UGC types, benefits, sourcing, rights, and how…

September 21, 2026 · 8 min read
Business Marketing

What Is a SWOT Analysis?

A SWOT analysis maps strengths, weaknesses, opportunities, and threats so teams can make clearer strategic and marketing decisions.…

September 18, 2026 · 7 min read
Digital Marketing

What Is a Marketing Funnel?

A marketing funnel maps the stages a buyer moves through from first awareness to purchase and loyalty. Learn…

September 16, 2026 · 8 min read
Link Building

What Is a Backlink?

A backlink is a link from one website to another. Learn how backlinks work, why they matter for…

September 11, 2026 · 8 min read
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