Content Marketing Writing is the best way to obtain high customer engagement and quality leads. It is an effective, free and easy way to increase awareness by creating valuable content that people are interested in. However, some struggles can be encountered with this process because it’s not always understood what drives success.
This blog post will offer ten rules for content marketing that will help you ensure your content marketing initiatives succeed.
1) Write for your audience
If you want to build a company, and you want to ensure that the content you create is desired by people, you need to know who they are. You can’t just guess what they want. So, start with your audience and understand what motivates them. Write for them and be authentic. This has immediate benefits such as forming a positive relationship with your target audience which will translate into additional conversions.
2) Draft your content with the end in mind
When you draft your content, always think forward or backward. Think about the end result. What is the ultimate goal? What are you trying to achieve? Do you need it to keep being updated regularly? What words can be used that have strong authority? How can you make your content more valuable? How will others use this information that they’ve just found? It’s crucial to focus on how people will actually use your content and how it will benefit them. It’s about building a relationship and if you do this correctly, then you’ll increase sales (for whatever business model it is that you’re employing).
3) Write your messaging down
Coming up with a message is the most difficult part of creating great content. It’s not something that you can think of on the spot, so it’s important to have this written down. You need to write out your messaging or tagline and stick with it no matter what and make sure it is as consistent as possible across all platforms. This can be hard, especially if you’re trying to create a unique content strategy that people won’t easily forget. The key here is to focus on your goal first and then go from there. Stick with your core message no matter what and make sure it’s consistent throughout all your channels.
4) Treat your blog like a piece of real estate
Every time you publish a blog post, you are representing you and your business. There is value in this, whether it’s good or bad. The first thing that people will see when they come to your website or through various channels is the post that you just wrote. If they see a negative article, then that can have a negative effect on them when it comes to buying from you. It’s similar with your social media presence.
5) Create “stacks” for your Facebook posts
If you have a Facebook page, you understand how difficult it can be to create content. So, what I’ve learned from experience is that if you have a specific message (your core message), then it’s much easier to create content that aligns with that message. You need to think about creating “stacks” for each post which will make it easier to create unique and consistent messaging no matter what’s going on in the world at the time.
6) Consider how others will use your content
When you create content, think about why other people would want to share your content. If it’s not as valuable to them, then they’re not going to share it. You need to take the time necessary to ensure that your messaging is consistent and compelling so that you can reach the end goal which is getting people to buy from you. If they don’t find value in what you’re saying, then they won’t buy from you.
7) Make the most of SEO opportunities
Understand your SEO opportunities and include them into your articles. However, remember that this does not replace good writing quality. It’s a way to ensure that you get ranked for the exact keywords that you want.
8) Get exclusive content out there asap
One of the best ways to ensure that readers will find your content is to make sure it’s announced far in advance. Make sure that when you publish your content, anybody who is searching can find it very easily and before anyone else. This will then have a positive effect on your SEO and how much people actually share it. You’ll build a relationship with your audience who will go on to recommend your product or service to others. This entire process can be repeated infinitely.
9) Create a structure for your next blog post
You should always write your next blog post while you’re writing the previous one. This will ensure that you have the benefit of momentum. We focus on creating the next thing because we care about what’s after this and if we are willing to make a commitment, then it’s easy to just focus on getting to that destination rather than all the things that can get in our way. We create processes for ourselves and eliminate distractions in order to get things done faster. However, if we jump right into those distractions, then it has negative effects on our work.
10) Create great images to go with your content
When you create images for your content, it’s important that they’re eye-catching and will be beneficial to your brand. The image above is a great example. Is it a luxury product? Then the image needs to reflect that. Can you do this in black and white? If so, then you can use that format which will help readers connect with what it is that you’re offering. Make sure that the prices of the products are visible and clear. This way the readers know what it is you are offering and make them feel as if they are in control of something. You want them to feel as if they have made a good decision when buying from your business.