If you are new to the concept of “information marketing”, it may sound a bit vague to you. The truth is, there are many different types of information marketing. Some people use the term “information marketing” to refer to any kind of business that relies on teaching skills or knowledge, whether that’s through books, classes, or other instructional materials. Others only use the term for sales professionals who teach others how to be successful in their own businesses. But some people think about information Marketing as something else altogether: A way for entrepreneurs and creators – especially those with big ideas with limited resources-to create wealth and income that lives up to their potential by learning from the success stories of other entrepreneurs and creators like themselves.
1) You Have A Passion.
First and foremost, if you have something that you’re passionate about – whether it’s a skill, an interest, a pastime, or a craft-information marketing may be the way to monetize your passion. If you are good at it, people will pay for good information. For example, if you have been writing in your spare time for years and enjoy doing so, consider selling what you’ve written. Writing is a powerful way to create income as an information marketer.
2) You Want To Build A Business Around Your Skill.
If you have developed expertise in some area and want to build a business based on that expertise. Or if you have a new idea that you’d like to get off the ground but can’t afford the time or money to develop it. Information marketing may be the answer. Instead of investing time and money in a new business, why not create information products that teach your customers how to do it themselves?
3) You’re An Expert.
If you are an expert in your field, why not turn your experience into a way to generate income? Perhaps a book or two is all it takes for others with similar skill sets to learn from what you know.
4) You Have An Idea.
If you have an idea for a business, but don’t have the time or money to develop it, consider creating learning materials that teach your customers how to do it themselves. This is like a digital version of a book – but with an extra dimension. You can provide information and provide the customer with a way to implement the information in their own business. Or you can simply give your customers guidelines that they can follow themselves. However, if you sell it as “information”, you don’t need to pay any royalties or pay any money in all – because the customer will buy it and use it, and experience the residual effect on their business.
5) You Need A New Income Stream.
If you have run out of income streams, or have some other issue getting income to live off of, information marketing may be the way to get the income rolling in again. Simply tell people what you know. Just put it in written form and sell it as an information product.
6) You Have An Opinion…
If you have a strong opinion and are willing to share it with others, consider selling your opinions in the form of information products. This can be like a blog, or an audio recording of you talking about something on the radio or television. People will pay for great information because they will want to know more before they invest their time and money into it themselves.
7) You Know How To Do Prices.
If you know how to price for different markets – i.e. wholesale, retail and premium pricing-and you sell information products that support your own business or deliver a service, you can do some very creative things with your information product, like offering “premium content” (that is based on your more valuable service) for free to get more people interested in what you have to offer. Then, once you get them on the list, convert them over to a paid CPA course. Or use a pay-per-action model where they have to opt into another product before they can download your information product.
8) You Want To Build Long Term Relationships With Your Audience.
If you are looking to build long term relationships with your audience, instead of short term sales, consider selling information as a way to support your loyal following. Information is also good for lead generation, or as a way to get people interested in what you are doing.
9) You Want To Teach Other People.
If you want to teach other people how to do something or have something important to share with them, consider selling the information that you have learned that can help them. Just put it in written form and include an “application guide”, so that others can use the information and get results from it themselves.