Lifestyle. It’s defined as the attitudes, habits, interests, and tastes of an individual or group— and it’s currently one of the best angles for businesses when it comes to marketing. Every individual has a certain lifestyle whether they’re aware of it or not, and no two lifestyles are always exactly the same.
Lifestyle brands are easy to market because the company’s entire identity is summed up in its appearance, products, and marketing strategies. Here are some of the best marketing strategies for lifestyle brands— and how to become a lifestyle brand to market in this way.
Digital Marketing Strategies
As a business owner, one of the many things you need to consider is marketing— specifically digital marketing. Digital marketing is any marketing that’s done online, as just about everything is done online these days. For digital marketing to be successful for you, you must have a strong online presence— including having a company website. Here are three examples of digital marketing.
#1: Content Marketing
This is the process of creating valuable content to increase brand awareness and to attract and retain customers. Content comes in a variety of forms, with the most common being:
- Photos, including infographics
- Blog posts
- Audio, such as radio or podcasts
Content marketing helps you in other areas of digital marketing as well, such as search engine optimization (blog posts), email marketing (photos and infographics), and social media.
#2: Email Marketing
Once you’ve created valuable content, you need to promote it. Email marketing is one of the most effective ways to promote your business. Many business owners think that this may do the opposite of attracting customers, but you must remember that email marketing should be something that your current or prospective customer chooses to sign up for.
Effective email marketing should start with a welcome email, including what your customers can expect from your emails— and also giving them the option to opt out of future emails if they choose to do so. Use this strategy to send out emails about new products and upcoming promotions.
#3: Social Media Marketing
You should also post your valuable content on all of your social media platforms— preferably on a business page created specifically for your company. Some of the best platforms for lifestyle brands include:
Other platforms, such as Facebook and LinkedIn are great too, though many lifestyle brands tend to see more engagement on platforms that let them post content in an aesthetically pleasing way.
Another great way to market your brand is through promotional items, where you place your business logo on certain items for your customers to have. Lifestyle brands have the luxury of being able to place their logo on a variety of different types items, such as:
- Bags and totes
- Smartphone accessories
- Water bottles
You can choose to sell these items alongside your main inventory, or you can give them away during certain promotions. Aside from promotional items, you can also do direct mail campaigns to spread the word about upcoming promotions. This is especially helpful if you have customers from the older generations.
Transform Your Brand into a Lifestyle
Just about any brand can be considered a lifestyle brand, as long as you have a strong brand identity and a specific target audience. For example if you’re a coffee company, then your target market is coffee lovers. It may sound very simple, but the “coffee lover” persona entails more than just a person who drinks coffee in the morning— but the benefits that coffee provides to the person, such as giving them energy throughout their day. Your brand personality may reflect that of a busy entrepreneur (such as yourself) who receives their extra boost of energy from your coffee.
An example of a lifestyle brand similar to this description would be the energy drink Red Bull. This is a larger company, so they also sponsor sports events like motocross, branding themselves as the lifestyle brand perfect for adrenaline junkies. Another example would be Nike, a company that started out selling only shoes, and now they’re an entire sports brand for both professional and amateur athletes. If your company can be used to inspire a particular lifestyle, then you can easily transition into a lifestyle brand.
Being a lifestyle brand means that you have a positive impact on a large group of people that share the same interests. Your target audience can identify with your brand identity, and you’re able to build their trust with your brand and your products. All of this helps to generate your sales and increase customer loyalty.