Mastering precision marketing is not an easy task. It takes lots of practice and patience and also a lot of work. But what’s the alternative? What if you skip this all together? If you don’t master these skills, your business will be at the mercy of others that do.”
8 proven tips that will give you the edge in precision marketing
1. Know Thy Audience
If you want to hit the bull’s eye, the first thing you’re going to have to do is figure out exactly where that bull’s eye is. You can’t do it blindfolded—no one can—and even if you could, chances are good that you wouldn’t hit it.
In order to do so, you must know all about your customers. You must understand what motivates them and what sets them apart from others. You must know the things in their lives that are important to them and the things that are important to you. These are vital pieces of information that can be the difference between a small business failure and a huge success.
2. Learn Their Motivations
One of the first places you can find out vital information about your customers is in their own words. The Internet is full of forums where people share their stories and experiences with various businesses, brands or products. You should be able to find out about what makes them tick—what gets them interested in one product or service over another. If you understand the motives behind their words, you can use this information to customize your products and services and appeal to their deepest emotions.
3. Use Social Media
Social media is an underutilized tool at many businesses’ disposal. It’s true that Facebook and Twitter don’t quite offer the same level of information as forums like Quora or Reddit, but they’re still good places to start your research into customers’ motivations and the things that interest them. You can also collect information through sites like SurveyMonkey, which are relatively inexpensive yet still very accurate at pinpointing your customers’ needs.
4. Take Surveys
Taking surveys can be a great way to collect information about your customers, but you need to make sure that you’re asking the right questions. For example, let’s imagine that you’re selling a type of diet pill called “Shakefase.” You might ask people if they want to lose weight or if they want to get in shape, but those aren’t necessarily their motivations for buying Shakefase. They may not care about getting thinner or fitter at all—they may just want some other health benefit that Shakefase provides. So, it’s important to ask leading questions and focus on what matters most to your customers, rather than what matters most to you.
5. Focus on Their Needs
It’s easy to think of your customers as just a group of people who enjoy going to your store or subscribing to your newsletter. They’re not just that. They’re individual people with unique needs, desires and concerns and there are bound to be more than a few differences between them. Record each one so that you can personalize your marketing accordingly, giving exactly what these people want and need in order to keep them coming back for more.
6. Determine Your Unique Selling Points (USPs)
What is it that sets you apart from the competition? It doesn’t have to be anything flashy or new, but it does have to be something relevant and beneficial for your customers. It may be how your business is run or how you’ve solved a certain problem, but whichever it is, make sure to highlight and stress it in every single marketing endeavor you undertake.
7. Create a Personal Branding Statement
How do you perceive yourself? Is your online presence anything like the image that’s painted by your customers? Do people see you as a strong and confident business person, or are they seeing someone who’s indecisive and unsure of themselves? A personal branding statement can help with this process by letting people know exactly what image you want to project. Make sure that any messaging that appears on social media (including Facebook, Twitter and Instagram pages) reflects your personal brand to the best of your ability.
8. Be Memorable
Finally, you have to make sure that people will remember you. This means that your social media accounts—whether they’re profiles, pages or groups—all need to be different in some way from the others out there. They should tell personalized stories and focus on the things that are unique to your business. You can do this by being funny, by creating something memorable like a meme or by being very clear in your messaging. Whatever you do, just make sure that business people will remember it and that they’ll want to see more of it as well.
Following these tips in order will give you a better chance at precision marketing than most of the competition. By knowing your audience and courting them with relevant and helpful messages, you’ll be able to show them that your business is the first one they need to think about when it comes to making those big buying decisions.