Newsletter Archive

Past editions of The Weekly SEO Briefing — actionable insights delivered every Tuesday.

Join 12,400+ marketers who read The Weekly SEO Briefing. One email every Tuesday. No fluff. No spam. Unsubscribe anytime.

Issue #142

May 2026 Algorithm Update Analysis

Google's May 2026 core update shifted weight toward first-hand expertise and citation depth. We analyzed 340 sites to see what moved.

May 6, 2026
Issue #141

How We Reduced INP by 72% in 3 Weeks

A step-by-step breakdown of optimizing Interaction to Next Paint for a 200K-page ecommerce site — including the mistakes that didn't work.

April 29, 2026
Issue #140

The Real Cost of AI-Generated Content

We published 50 AI articles and 50 human-edited articles on identical topics. Here's what happened to rankings, traffic, and conversions.

April 22, 2026
Issue #139

Internal Linking That Actually Moves Rankings

A data-driven approach to anchor text distribution, hub-and-spoke architecture, and how many internal links per page is too many.

April 15, 2026
Issue #138

Schema Markup for E-E-A-T Signals

Which structured data types actually help with expertise signals, and which are ignored by Google's quality systems.

April 8, 2026