Issue #142
May 6, 2026
May 2026 Algorithm Update Analysis
Google's May 2026 core update shifted weight toward first-hand expertise and citation depth. We analyzed 340 sites to see what moved.
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Issue #141
April 29, 2026
How We Reduced INP by 72% in 3 Weeks
A step-by-step breakdown of optimizing Interaction to Next Paint for a 200K-page ecommerce site — including the mistakes that didn't work.
Issue #140
April 22, 2026
The Real Cost of AI-Generated Content
We published 50 AI articles and 50 human-edited articles on identical topics. Here's what happened to rankings, traffic, and conversions.
Issue #139
April 15, 2026
Internal Linking That Actually Moves Rankings
A data-driven approach to anchor text distribution, hub-and-spoke architecture, and how many internal links per page is too many.
Issue #138
April 8, 2026
Schema Markup for E-E-A-T Signals
Which structured data types actually help with expertise signals, and which are ignored by Google's quality systems.