Timeline Marketing is a digital marketing concept that means presenting your company’s products and services in an order that appeals to your potential audience. It consists of different media, such as images and videos, which are all connected together on a single timeline. This timeline also includes one or more call-to-action buttons which encourage the customer to take some form of action such as taking a trial or registering for membership.
1) Plan Your Timeline Marketing Campaign
Planning is one of the key factors, when it comes to outlining a successful social media campaign. First, you will have to decide whether you want to start a new campaign or you want to create an extension for an existing campaign. Either way, you will have to think about your target audience and the message that you want to send out. This also includes deciding which channels are suitable for your company’s customer profile.
2) Where Should You Start?
There are many channels that you can use for your Timeline Marketing campaign, such as Facebook, YouTube or Twitter. Each channel has its advantages and some may be more suitable than others. It is important to keep in mind that there are no hard and fast rules, when it comes to picking the right platform for your campaign. You should do some research to see if your target audience is active on different channels, or if they tend to stick to one particular channel.
3) Find The Right Call-To-Action
As mentioned before you will have to choose an appropriate call-to-action, so that you can lead your potential customers towards the next step of the purchasing journey. You should create a couple of different options, such as a free trial offer or ask to download an eBook. You will also have to choose how the call-to-action should look.
4) Implement a Call-To-Action
It is important to think about how you want your call-to-action to be, when it comes to choosing a tone of voice. You will also have to decide which social icons you need for your campaign and for the different types of content that you are going to upload. When uploading the video, make sure that it is relevant and engaging. You can easily add subtitles or subtitles into your video when needed.
5) Go Live with Your Timeline Marketing Campaign
Once you have done all of the preparations for your Timeline Marketing campaign, then it is time to put them into operation. Before you can start uploading your video and images, you will have to set up your timeline. You should also think about what text and links will go on each channel. The idea is to make sure that the customer has all of the information that he needs, so that the decision-making process can be as quick as possible.
6) Monitor Your Campaign
While you are setting up your timeline, it is also a good idea to monitor how it is performing from time to time. This can be done through updates to your social media pages such as Facebook or Twitter. You should also monitor how many people have visited your timeline through different channels. You will be able to monitor your progress through a dashboard that is linked to each of your social media pages.
7) Measure Your Campaign Performance
Have you been successful in reaching out to your customers through Timeline Marketing? Then you should measure the results of each campaign. This will help you understand whether or not it was a worthwhile investment for your business. You should also keep track of all the analytics that are available for Tracking, as well as the number of likes and comments that have been made by people who have visited your timeline.
Timeline Marketing is a great way to engage with your customers and it can increase your brand awareness. It is also a great way to improve conversions, which is why you should give it a try.