Pitch Marketing – Marketing is all about telling a story, and the story you tell becomes the truth for your customers. Nowadays, inbound marketing has become more vital because it’s what consumers want to know about their favorite brands and how they can use them.
In this post we will provide you with tools and tips for building your next marketing pitch, including recommended sources to help get you started with telling your own brand story.
1. Make sure the story is unique.
Give your customers something to talk about by telling them a story about your business that’s worth sharing. Make sure it’s unique and not just another ad for your company, but rather a piece of content worth sharing on its own. This will also help you with creating a social media marketing strategy as well, since you can track how your posts are shared and how much engagement they generate.
2. Think of the best time to approach potential clients in their day-to-day routines.
One of the best times to engage with potential customers is when they’re just about to make a purchase. Think about it: you’re much more likely to listen to a story if it appears at the right time and place. Planning your content marketing strategy around this factor is a great way of getting your brand into conversations that are already happening naturally – so chances are, when you do contact your customers they’ll already be in the mood to hear your story.
3. Keep it short and sweet.
If you want people to pay attention and remember what you have to say, there are two golden rules: be succinct, and make it easy for them to understand. Create a succinct social media campaign that’s only 2–3 sentences long. If you can write a few keywords in your paragraph, you will have demonstrated your expertise and you will be able to come up with ideas and content that is worth sharing in a very short space of time.
4. Use other people’s words.
If you want to get people talking about your business, copy what other successful brands are doing, and use it as inspiration for how you could improve the way that you market yourself – this will help you identify opportunities to talk about what’s going on in the world of marketing at large. If you want to be the voice of a trend, look around at what others are doing and then utilize those results to inform your own content marketing strategy.
5. Tell the story with visual aids.
If you want people to pay attention, then don’t just present your case by writing it out in a text-based blog post – make sure you use video, infographics and other visual elements that can help people better digest your story and understand how they can benefit from it as well. If you can use a video as part of your content marketing strategy then you will be able to showcase yourself interactively and show people that yes, their business matters.
6. Put in the work.
The best marketing campaigns are based on a story sustained over time. Even if you’re starting out and you don’t have much of a budget, take the time to translate your brand message into something worth listening to and shareable – this is the best way to turn yourself into an authority in your industry.
7. Talk about people, not prices or services.
If you want people to talk about your brand, then remember that what they really care about is themselves: they want information that will help them make their lives better, or at least easier – so talk about the problems people face and how you can help with those problems or make their lives better somehow. People like to talk about themselves and their problems with other people, especially if you’re offering solutions to these problems – so if you want your brand to be seen as an authority in your market, focus on solving other people’s problems rather than just selling products.
8. Customize the experience for each customer.
As we noted before, every person is different and has different needs for what they want out of a marketing campaign – so make sure that whatever it is that you’re marketing are tailored around the needs of each individual person who will use it. Talk about how you can help solve the customer’s problems and how your product will improve their lives in a unique way – this is one of the most effective ways of marketing your brand, because it helps to tell an individualized story that only you can tell.
9. Put on your storyteller hat.
People like to be entertained, which means that if you want them to listen to what you have to say then it’s worth telling them a good story. Remember that storytelling is more than just writing out a few bullet points on your blog: storytelling is something done through multiple channels, like social media. Create content that includes visuals and video, as well as writing in such a way that is interesting and engaging.
10. Use the right medium for your story.
If you want to get people talking about your brand, then make sure that you’re using the appropriate social media channels to tell your story – this is where you can use those other people’s words from the previous point, so make sure to use each platform in the most effective way possible.