The Ultimate SEO Ranking Checklist: 30 Tactics for a High-Converting, Attractive Website

Search engine optimization is a complicated subject, which is why it’s so important to have the ultimate checklist. Imagine being able to use SEO to take your business from surviving on page 30 of search, all the way up to first place!

This guide will show you how with 30 easy-to-implement strategies that are guaranteed to work. The tactics are split into three sections: on-page SEO, backlink building and advanced SEO. The Perez Notes has some more information on the ultimate SEO ranking checklist.

You’ll also find handy checklists that cover everything from server settings and email marketing, all the way through content marketing and customer relationship management.

Think of this as a reference guide that will be with you for the rest of your time in business. By the end, you’ll have a huge number of options available to you for delivering your website’s traffic from the search engines.

Building a website that ranks high in search engine standings requires a lot of technical know-how and creativity. And it’s not as easy as just following the steps and using the latest techniques because there are so many outdated practices out there. That’s why we put together this list of 30 strategies for you to implement on your site, all backed up with reputable sources and expert opinions to help you rank higher than ever before.

With these tactics, your site will become an irresistible destination for prospects , higher rankings translate into more traffic, more leads, and ultimately more conversions.

Here are some more tactics-:

1.Make Sure Mobile Browsing is a Priority

  1. Invest in Quality Content
  2. Build an Affiliate Program
  3. Create a Guest Book
  4. Identify Best-Sellers
  5. Invest in Reputable Backlinks
  6. Design for Mobile Optimization
  7. Update Site on Time
  8. Include Videos on Your Home Page
  9. Create a List of “Popular” Content Items to Promote
  10. Use SEO Landing Pages on Evergreen Pages to Increase Page Views and Lead Conversion Rates
  11. Optimize Your Content for SEO
  12. Optimize Title Tags
  13. Implement Schema Markup
  14. Get “Fresh” Links from Blogs
  15. Outrank the Competition with Content Like This
  16. Use Google Webmaster Tools
  17. Use Google Analytics to See What Works and What Doesn’t for Organic Traffic
  18. Get Social Media Fans on Your Site by Creating Awesome Content People Want to Share on Social Media Sites Like Facebook, Twitter, Pinterest, StumbleUpon, FourSquare, etc..
  19. Create a Blog
  20. Use Mobile-Friendly Content
  21. Use a Calendar to Schedule Updates for Each Page on Your Site So SEO Rankings Stay High
  22. Optimize Meta Descriptions for Long-Tail Phrases
  23. Create a Link Directory of “Resources” People in Your Niche Would Find Useful
  24. Create a Page of “Popular” Content Items to Promote

If you’re ready to up your rank, read on-

1. Get Rich Snippets with

Google introduced rich snippets in 2009 to reward sites that are doing a good job at providing search engines with relevant information. The two types of rich snippets are summaries and star ratings. Summaries are created by using the type microdata, while Google turns review scores into stars when they hover over the score. 

You can use both to make your site more attractive in search engine results pages (SERPs).

For detailed instructions on how to implement rich snippets, read this post by Google.

2. Use Video Search Engine Optimization Tactics

Not only has video search engine optimization become more popular over the last few years, but it’s also a great way to rank higher in SERPs. 

Video content differs from other types of content because it can directly engage visitors and lead to conversion goals. It’s also easier for visitors to share videos on social media sites like Facebook and Twitter , which can definitely improve your site’s rankings.

To learn more about the potential benefits of using video on your website, check out this article.

3. Install Google Webmaster Tools

Google Webmaster Tools is an essential service offered by Google that enables webmasters to improve their websites’ visibility in search results pages. To be added to this program, you have to pay a yearly or monthly fee, depending on your website’s size and activity. 

However, it’s definitely worth it because you can get free tools for optimizing your site with structured data markup and site speed analysis. You can also use these tools for checking errors on your site or requesting changes with Google directly by submitting a request form.

4. Do an SEO Audit

An SEO audit is essential if you want to know where your site stands in terms of search engine rank and what you can do to increase your position. Run an audit every 6 months to 1 year, or when you’ve made big changes on your site like adding new content, changing navigation options, or launching a new marketing campaign.

The Google Search Console allows you to perform an SEO audit of your site without hiring an expensive consultant. You can also use other services like Webconfs or SEO Powersuite for additional data on how well your website ranks compared to competitors.

5. Optimize Your Site’s Speed

Optimizing your site for speed will help you increase your conversion rates, which is a ranking factor for Google. It also helps to increase the amount of time people spend on your site, which improves overall traffic and engagement. 

Since visitors expect a fast-loading page nowadays, you have to do whatever it takes to meet their expectations. Be sure to check out this article from Google about how they view site speed in search engine rankings.




15 Reasons You Need to Hire an SEO Company

SEO is no longer just about ranking on Google, it has become a multifaceted marketing technique that companies of all sizes must master. SEO involves identifying ways to improve website content, user experience, and also to increase revenue through enhanced conversion rates.

This process can run smoothly if companies hire an experienced company like the ones mentioned in the article.  

Because this expert advice comes at a cost-effective rate, it is worth investing in for both businesses and individuals who need services like this. Here at has some more reasons you need to hire an SEO company.

You need to hire an SEO company if your business is online now, and you should be looking for one as soon as possible. Here are 15 reasons why:

1.) Deciding How Much Is Enough.

It’s important to know how much to spend on search engine optimization. Search engines like Google and Bing will work with different budgets around the world. 

If you’re not sure, it can be helpful to look at similar websites in your field and see what their average CPC (cost per click) is. Look for a company that’s offering competitive prices compared to what other companies in your area are charging!

2.) Budget and Budget and Budget.

Budgeting is important for any company, but it’s especially crucial when it comes to SEO. You want to make sure you don’t spend too much on your SEO efforts, and you want to make sure that the company you’re working with is providing an honest assessment of the value they’re adding to your business.

3.) Making Sure Everything Keeps Working.

If you hire a company to handle your SEO, they will be in charge of everything from content creation and link building to monitoring your analytics and search engine rankings. If something goes wrong, in most cases it’s best not to do it yourself!

4.) It’s Easier than Trying to Do It Yourself Anyway.

Whether you’re new to SEO or have experience with it, most people agree that it’s much easier (and less time consuming) to pay someone else to handle your SEO efforts. All you really need is the desire to grow your business with increased online visibility!

5.) It Gives You More Freedom.

When you hire an SEO company, they will be doing all of the hard work for you. You can focus on other business goals like building your brand and growing your audience instead of wasting time monitoring which keywords are bringing you traffic and which ones aren’t. 

Growing your business should be one less thing that is on your plate!

6. Being a Grumpy Old Man.

It can be a bummer to spend a lot of time on SEO, but you’ll gain some bragging rights if you hire an SEO company! Everyone loves to discuss SEO, and it’s good for your business to have a team of people who love talking about what they do!

7. You Need to Have the Right Things in Place Before Finding an SEO Company.

Not everything is created equal when it comes to search engine optimization, which means that you need to make sure that the company you’re hiring has the right skills and expertise before you start working together. Make sure that they’re properly trained and experienced before handing over your website!

8.) It Can Cost a Lot More Than You Think.

If you decide to do your own SEO, you might think that it will be a cheap and easy alternative to hiring a company. On the contrary, a good SEO company can be worth every penny of the cost they charge you. 

If you’re going to invest in SEO, it’s best just to go all in and use a professional that has the skills and expertise that they claim!

9.) It’s Time for Someone Else to Get To Work.

It can take some time before an SEO company is able to start doing what they need to do for your business. You’ll have to work together from the beginning, which means that you’ll have some time before big changes start happening with your search engine rankings!

10. You’ll See a Difference Almost Immediately.

By creating the right content and setting up a series of properly optimized links, a good SEO company can have a big impact on your reach and your rankings almost immediately! If you decide to be your own SEO company, you might have to wait for months before receiving your first boost in traffic.

11.) It Can Be Expensive.

Because there is so much that can go wrong with SEO, it’s possible that you could waste money on an ineffective campaign before you even realize it. That’s why it’s important to hire a professional that will take the time to properly assess how much work needs do with your own website and what will be the most effective way of working together!

12. You’ll Probably Want to Do More of Them.

If you start working with an SEO company, you’ll probably want to add on some more work each month! When you’re getting started, some companies might offer packages that let you add on a few new projects each month. Then, as your business grows and the potential for SEO success increases, it’s likely that you’ll want to add some more campaigns on top of that!

13.) You Need Confidence in Your SEO Skills.

A lot of people can get by with Google AdWords and other search engine marketing platforms, but the experts will know which keywords are paid ads and which ones are organic searches. 

To get the most out of search engine optimization, you’ll need to be able to make your website seem like an authoritative resource. You can understand how it works and start forming strategies for implementing your plans!

14.) Confidence in Your SEO Company.

One of the most important things to remember when it comes to SEO is that no two websites are the same, which means that every company will need to take a slightly different approach when it comes to making sure that they’re doing what they should be doing with your website. 

Confidence in your SEO company will help you adjust quickly when you see changes in your analytics!

15.) Confidence in Yourself.

If you’re not confident that you can take your SEO skills and direct them towards your own website, then maybe it makes more sense to hire someone that specializes in the field. As long as you’re confident that you’re choosing a team of professionals and not just anyone, then it’s time to start growing your business through SEO!



How to Optimize Your Site for Search Engines

If your website is not correctly optimized for search engines, you will lose out on lots of potential visitors and potential revenue. 

This tutorial will cover how to optimize your site for SEO, why this is necessary, and what strategies can help to make your site more search engine friendly. 

If you implement the tips in this post, chances are that visitors will come in droves and your advertisement revenue could go through the roof. The Perez Notes has some more information about how to optimize your site for search engines.

SEO stands for Search Engine Optimization. SEO is a set of techniques that help to make your website more search engine friendly and more visible in search engine results. The more visible your website is, the more potential visitors it will have, which means that you’ll get more viewers, new customers, and increased revenue. Search engine optimization will bring you all of these benefits if done properly.

To get good SEO on your site, you’ll usually want to make use of keywords throughout your content. 

Think about what keywords people are most likely to type into a search box when they need information on the topic that your website covers. Then, take that into consideration when you write posts or create pages.

Basically, your goal when optimizing your site for search engines is to have relevant content that can be easily found in searches. 

These keywords should intermingle with the rest of the text of the post; they don’t need to stand out by themselves. If you can achieve this, then your site is already more optimized than most other sites on the web.

 An effective website strategy includes search engine optimization because the latter helps websites rank better on search engine rankings, which lead to more targeted visitors and higher conversions. Search engines attempt to organize results based on user intent and relevance. To address this, websites must maintain their relevance by providing users with information that they’re likely to be interested in. Therefore, optimizing your site for search engines can help increase traffic and revenue for your company. Here are 10 basic tips on how to do that.

Identify and understand your site’s search queries (keyword research)

To optimize your site for search engines, you must first identify the keywords people use to find your website. A list of key words can be generated by conducting an audit of the website content. The following is a list of common keywords:

1.Value Proposition or Key Offering (VC or KOB).

This is your company’s main goal and what it offers consumers in exchange for their dollars. For example, Dell’s slogan is “Dell Inspiron: The Microsoft Of Personal Computers. If consumers buying a computer want a laptop that offers a lot of features in return for their money, this is the keyword. Having a clear value proposition leads to increased sales and repeat or referral business.

2.Means of Targeting (MOAT). 

The MOAT in the value proposition above is in the “In Return” section. Value propositions are very important because they help you target your consumers with what they want and where they are looking for it. 

The most common MOATs are: Price, Quality, Delivery, Bonus Offer, Warrantee or Service Plan. In large companies focusing on specific areas such as computers or electronic devices with high profit margins, this is very important.


This is the process of dividing the value proposition into multiple groups of consumers who are likely to have very similar needs, wants, interests, spending habits, etc. For example, Dell knows that most customers want a laptop that can do word processing and Internet access on their computer. 

It markets one kind of laptop for this purpose under its “Inspiron” brand name. By then segmenting this market into more specific segments such as Urban Professionals looking for a larger screen with an optical drive for their business needs or College Students looking for a larger screen with an optical drive for gaming purposes make this value proposition more relevant to the consumer.

4.Keyword Tracking.

This is where the keyword research comes in. People are more likely to find your site if they are searching for the keywords listed in your value proposition or MOAT. Make sure that people are looking for specific keywords that you want them to find on your site, even if they have never heard of your product before installing it on their computer.

5.Rank Positioning.

The ranking position of a website is determined by many factors, including amount of traffic, quality of content on the site, and relevance to search queries users type into search engines during their searches. 

To understand what you need to do to optimize your site for search engines, you need to consider the ranking factors that deliver the most traffic.



The Role of Educators in the Fight for Educational Equality

The role of educators in the fight for educational equality has been a topic of contention since the inception of America. Critics argue that schools exist to support children and their development, not to teach them actual material. 

In a society where education is a fundamental right, it becomes important for teachers to convey both knowledge and ideological value from class to class. 

Education is therefore understood as an individualized process that requires attention from educators who are not only well versed in the material they’re teaching but also aware of societal changes over time. Websitesetuper has some more information about the role of educators in the fight for educational equality.

“Educators, Students and Schools: The Role of Educators in the Fight for Educational Equality” analyzes the role of educators from a political perspective. 

The article suggests that one must take into account the teacher’s feelings about educational equality to understand how they interpret roles and responsibilities in the classroom. 

In addition, an overview of political attitudes towards education is presented before considering some aspects of education directly related to education equality issues within the classroom.

In order to fully understand a teacher’s views on educational equality, it is necessary to gain a better understanding of their views on other topics such as “the university.” One must also realize that educators do not always hold a single viewpoint on any topic. 

In fact, the topic of education as a whole often confounds educators. “Educators, Students and Schools: The Role of Educators in the Fight for Educational Equality” discusses why this is the case, giving an account of how what a teacher believes is a meaningful role depends on what they think a university should be.

When considering students’ attitudes towards equality, it becomes clear that all students may not necessarily agree with what role they supposedly “have” in the classroom. 

1. Educators are powerful allies in the fight for educational equality.

Despite the pervasive educational inequities in the United States, a new study published by the Equality of Opportunity Project shows that educators have been powerful allies in school integration efforts. 

Educators have been working to ensure that schools serve all children equally, with programs such as open enrollment and transfer policies, environmental excellence initiatives, and systematic methods for assessing student achievement. 

The study also highlights educators’ potential to contribute significantly to fighting educational inequality through their capacity to focus on individual students and create opportunities for them. 

Educator power is most powerfully demonstrated in public schools where teachers can be highly influential over education policymaking. As they gain support from national organizations such as Education Trust-West and AFT, they can use their power effectively to empower marginalized students.

2. Educators are uniquely situated to see the impact of inequality on their students

Educators are in a unique position, they see the impact of inequality on their students every day. Their students come from a variety of backgrounds and perspectives, but they interact with them under a shared set of institutional systems. 

The commonalities between these systems is what makes educators uniquely situated to see their impact on society. 

It’s imperative that we work to level the playing field for our education system from the time kids enter school until the time they graduate.

3. Educators are well-positioned to provide leadership in advancing equity

Recently, President Obama issued a call to action for individuals and organizations to “step up and shape our future” in relation to equity. From preschool through college, educators are well positioned to provide leadership in advancing equity. 

They can lead by developing a curriculum that is inclusive of the needs of children from historically underrepresented groups or by supporting students through difficult times. 

Coming from a diverse background myself, I have been working on incorporating the ideals of equity into my practice as an educator at a preschool. Inevitably, teachers will face challenges when implementing new practices that promote diverse ways of thinking and interacting with others.

4. Educators can champion change by establishing equitable practices

After the United States experienced a major defeat in the 1973 war with Vietnam, it seems as though we might have been able to heal and move forward. However, we continued to experience losses and suffer from post-traumatic stress disorder and other related ills that led us into a new era of militarism. 

A deep societal rift was caused by this historical event, otherwise known as the “Vietnam Syndrome.” While many people were left feeling helpless after U.S. forces withdrew from Vietnam, they ought to know that there is hope as things change now more than ever before.

5. Educators can be disseminators of knowledge about respect 

Educators are in the unique position to influence students’ sense of social justice. 

A study suggests that students who’re taught to appreciate others, both in person and online, have a better understanding of their own cultural identity- an important component for successful education. 

What’s more is that educators also experience the benefits of this type of education, increasing their ability to teach a diverse student population. This isn’t a new idea- many teachers have been using multiple formats for decades, from puppets to digital media tools.



Why you should check out this popular and powerful platform: Simplify Organizational Management

You may not be aware, but as a small business owner, there are several platforms for organizing and managing your team. 

They’ll help you stay on top of tasks and deadlines so you can continue focusing on other aspects of running your company. 

Here at has some more information about why you should check out this popular and powerful platform.

To illustrate this, we’ve put together a list of why you should consider checking out Simplify Organizational Management – and what it has to offer.

What is Simplify Organizational Management?

As you may know, there are quite a few platforms that enable small businesses to organize their tasks and time better. When it comes to Simplify, however, this is not your regular task management software. 

Instead, it’s much more powerful and much more beneficial for businesses of all sizes. 

It will help increase productivity across the board so you don’t have to worry about how things are running, you can instead focus on other aspects of running your company. 

More on that in a bit.

Students in  the UK are encouraged to develop their creative skills by attending creative writing workshops.

• Improved communication among team members 

You can easily communicate with team members about tasks and deadlines without having to place the burden of it on your shoulders. It will all be organized nicely – so you can easily stay on top of things, check off milestones, and see what everyone is up to.

• It’s a central repository for notes, documents, and files

If you need to share files with team members, you can easily store them there. This includes anything from PDF versions of presentations to an actual spreadsheet containing due dates and deadlines.

• Streamlined workflow

You can easily set up a streamlined workflow using Simplify Organizational Management. For example, if you’re outsourcing any tasks and want to put those documents into your system, then all you have to do is click on the right button and it will be sorted accordingly. 

No more time wasted on sorting through folders or sifting through emails.

• Improved tracking of your projects

You can easily track the progress of your projects so you know if everything is running according to schedule. You’ll have insight into what each team member is doing at all times, so you can stay on top of progress. It will even help you adjust timelines if need be.

• Tasks and deadlines are always visible

If you’ve got a lot of tasks and deadlines to keep up with, then this is the best platform for organizing your team and keeping it all in one place. You can easily see what’s going on – and whether or not you’re on schedule with project milestones.

• Easily communicate with team members

You’ll be able to easily communicate with team members about all of your tasks and deadlines, so you know exactly how they are progressing. And keep in mind that Simplify is the best platform for non-tech savvy business owners who still want to manage their tasks and deadlines.

• Employee engagement

Employees are definitely engaged when they have an easy way to get all of their information in one place, so it’s easy for them to stay on top of things. They don’t have to spend extra time sifting through emails, trying to find where their task is, or just looking for information on everything. It’s all conveniently there.

• Accountability

What’s more, you’ll be able to work more closely with team members – and hold them accountable for their tasks and deadlines. All information will be right there in the system, so if someone falls behind or misses a milestone, you can easily oversee everything and make sure they are back on track.

• Improved efficiency

Not only will your business become more streamlined because of this task management software but it will also become much more efficient. That means everyone will be able to accomplish tasks faster than ever before, so you don’t have to worry about missing out on any deadlines or falling behind schedule.

• It’s a great way to save time

With Simplify Organizational Management, you can easily save precious time – so you don’t have to worry about missing anything. Simply look through your dashboard regularly and handle tasks as they come. 

• Advanced reporting

If you want to do some advanced reporting, then this is the best platform for it. You’ll be able to organize all of your data into charts and graphs – so it’s easy for everyone on the team to stay on top of what’s going on. 

• Increased transparency

If your business deals with sensitive information, then Simplify can ensure that it’s carefully protected at all times. This means that your data is all there – and you can stay on top of what’s going on.

Which are the benefits of Simplify Organizational Management?

Now that you know more about what’s included in the package, it’s time to discuss some of the specific benefits. This will show you how it can benefit your business at all levels including the ground floor, middle management, and senior management. They are:

• One place for all tasks and deadlines 

Because Simplify makes everything easy to find – no more searching through emails or printouts, everything’s right there in one place. You’ll be able to easily keep track of your tasks, budget, and other important information.



Platforms to Put Your Dreams into Practice

As with any professional, it’s important to find the right cultural and economic environment for your work. As a writer, you’ll want to find a city that is cool and trendy so as to be at the center of culture and innovation. 

You’ll notice this by looking for cities with thriving theater scenes and smaller publishing houses. Websitesetuper has some more information about the platforms to put your dreams into practice.

Are you a social entrepreneur without a platform? This is your wake-up call. After all, if you really want to make a positive change in this world, there is no better platform than your own. 

This is not a ranking or ranked list, but rather a collection of the most popular, best reviewed options around. Whether you’re looking to start something yourself or find someone who needs your help, these are the best places to get started.

Learn More About Photographer Matt Logue Online at 

Matt Logue is an award winning photographer in Ontario and has been practicing his craft for over two decades in the industry.   

Matt uses only natural light (studio lights may appear in some photos) and works with models who are enthusiastic about their work and artistry . Matt also works with other passionate Photographers, Make-Up Artists, Hair Stylists, Wardrobe Stylists and professional Models to create images that are unique and tell a story.

The internet has given the world a platform to share our ideas and put them in action. One can find online tutorials, blogs, and communities all dedicated to learning and teaching the skills we want. 

There is no better way to make your dreams come true than by putting them into practice. In this post, I’ll give you five tips on how to get started with these platforms so that you can begin the journey of making your dreams a reality.

1.Watch away from distractions.

If you’re trying to watch something or learn something online then avoid distracting soundtracks or sites while doing so. 

A great way to do this is to find a popular website that already has a tutorial/video for what you’re trying to learn and watch it with the site in ‘private mode.’ In other words, open another window in your browser and switch it from public to private. 

To do this you’ll need to enter chrome://settings/content in the address bar and press enter. This will take you directly to your content settings where the ‘In Private’ option should be enabled by default.

2. Use platforms that interest you. 

If something doesn’t interest you then it’s unlikely that you’d put any effort into learning about and practicing it. Find a site that does interest you and learn everything you can about it. Read and watch tutorials and find yourself answering questions on the forums. 

Get to know the people behind the site too because they might be able to help you when you need help or give some insight when they don’t know the answer themselves.

3. Share your skills with others.

If something gets tedious or boring, make sure to share what you’ve learned with others in order to keep them interested in what you’re doing too. 

This means that there are people out there that are also learning what you’re trying to learn, this way it is in greater demand/increased in value in some way.

4. Create a schedule and stick to it.

Schedule your work time and force yourself to stick to it even if you’re not really interested in the subject you’re learning. 

Set daily goals for yourself and don’t allow any distractions during that time period, this way you end up getting more done in the time that you’ve dedicated to working on it.

5. Build on what you know/learn.

If you’re trying to learn something new, chances are that there’s another skill or concept that you already know/understand that relates to the new one. Find ways to build on what else you already know in order to get better results in terms of how quickly you can learn the new thing. 

For example, if you’re trying to learn how to play the guitar then find a song that uses easy chords and practice playing it on your keyboard (if your keyboard can play chords) or on your smartphone (if it doesn’t). 

Once you’ve gotten comfortable with those chords then find a song that uses more difficult chords and practice those as well.

These five tips should help you better understand how to access and use online tools to make your dreams come true. By sharing and putting your skills in action, you’ll be able to make them a reality faster than if you were to hide them away.

If what I said here has been helpful, feel free to leave a comment below, it helps me know what kind of content I should put up next! 

Also, if you have any other methods or tips that have helped you then please share those too because I’d love to hear from others as well.



5 Solid Business Strategies to Help Your Company Thrive  

If you’ve ever faced a mental block in your life, you’ll know they can be frustrating and sometimes feel like they last forever. 

For example, if you’re an entrepreneur who wants to start your own business because you’re passionate about it but routinely get stuck simply because of feelings of anxiety or fear, you probably know how mental blocks work. Free Opinion IST has some more solid business strategies to help your company thrive.

Don’t wait until your company is failing to take action. You can prevent the need for a business rescue with careful planning, good communication amongst staff, and solid business strategies.

For example, look at how one startup company used these three tactics in order to turn their failing business into a profitable one.

This article will give five solid strategies that will help break down those types of barriers for your company. So strap on your thinking caps and follow the steps below to make sure your business is thriving!

What are the Steps to Developing an Effective Business Strategy? –  RecruitingBlogs

1. Plan Every Step Carefully 

One thing all entrepreneurs face is making big decisions without any preparation whatsoever. While this may seem like it would be the best way to go about finding success, it can actually backfire. 

By just jumping into new ideas without doing your homework, you’re putting yourself at risk for failure. The first rule of thumb is that you should know exactly how everything is going to play out before you begin working on it.

Planning every step is important for big projects. It can save you from a lot of regret. If you have a big project coming up, these tips will help you from second-guessing yourself and make sure that your steps always go as planned.

2. Be Ready for Change

This concept has been talked about in major corporations ever since their founding days, but even well after the bulk of the work has been done, change still comes knocking at your door. 

You can almost never be sure what’s going to happen next in business and that’s why you need a well structured company that’s not afraid to adjust and adapt if something changes.

Change means that nothing is the same anymore. It means that what you once knew, was now gone. Your home has been torn apart, changed to something new and unrecognizable, leaving it full of dust and debris on the floor. 

The furniture has been rearranged in a way you don’t recognize or like anymore. You open your door one day to find an entirely different outside world staring back at you with icy eyes of snow and barren trees with dead leaves hanging from their stems which are now frozen to ice after weeks of snowfall. 

3. Don’t Take It Personally

As you’re probably well aware, this business is very much like a game of chess. You must always keep in mind that your competition is better than you are, so don’t let yourself get jealous or frustrated because they got the promotion at work instead of you. 

No one can take your job away from you unless you give it to them.

4. Think About the Long Term

There are times where things happen throughout the day that cause stress, but there are also times when it’s your responsibility to make sure that stress stays away from your workplace to begin with. 

If you’ve just started on your college degree or if you’re about to graduate, it’s important to make decisions which will ultimately affect the next eighty years of your life. 

Make the right decisions now and you’ll be better off in the long run.

A lot of the time, the solution is as easy as closing your office door and letting your employees handle some of those stresses for you. You need to be their leader and show them you care.

5. Learn to Listen

One of the most important things a person can do in a successful business is listen to what others have to say. Whether it’s a product or a service that needs improvement, if someone brings it up to you, they’re right! 

At this point, your ears are more important than they ever have been before because this is where many ideas start which will help make your business better in the long run. By remembering this one, you’ll be sure to develop a strategy that will help you thrive!

Listening is tough. Really tough. (I’m sure you know this.) But there’s no way to make it easier unless you approach listening scientifically, systematically, and with the right strategy. 

This post will give you all of that and more! You’ll learn how to listen well in five minutes or less, which improves your retention rates by three times (yep). You’ll also get a list of various techniques that make listening a lot more enjoyable.



9 Keys to a Successful Business Strategy

Biz strategy is a tricky thing. It’s both a science and an art, and it takes a lot of patience to get right. But with these nine keys, you’ll be able to craft the perfect plan that will drive your company towards success.

Your business strategy is to choose what you offer, how you sell it, and how you manage your customer interactions. Here at has some more keys to a successful business strategy.

Any successful business has to be able to evolve with the times in order for it to stay afloat. 

In this post we’ll cover 9 key components to a successful business strategy: market research, target market analysis, competitor analysis, identifying resources and industry trends, assessing the risk/return ratio of proposed project or initiative, developing an objective and achievable long term goal (OAG), establishing timelines for meeting OAG goals and milestones; compounding time periods to get annual results; implementing best practices.

These 9 Keys to a Successful Business Strategy are not in any particular order; each key must be completed before moving on to the next. 

We’ll get into more detail of each component below.

7 Keys to a Successful Business intelligence Strategy

1.Market Research:

Market research is an important part of developing a successful business strategy. This is especially true if you plan to invest large sums of money and resources into a project or initiative; if you don’t do your research, you may be wasting time and money on something that won’t generate any returns.

2.Target Market Analysis:

A target market analysis is just another name for identifying your target audience. Finding out who your target audience is will help with determining their needs, wants and desires. If you are selling to the general population, the target markets for your product or service will most likely be people of all ages and occupations. But if you are selling to a specific targeted demographic, the target markets may be different.

3.Competitor Analysis:

Once you’ve identified your market research targets, you’ll want to find out as much as possible about them including demographic information such as age, sex, occupation and income along with shopping habits and activities. 

But one of the most important facts you should be aware of is who your competitors are. Knowing who your competitors are and what they offer will help determine what strategies and tactics you should use in order to beat them.

4.Identifying Resources:

A successful business strategy must be well-planned and well-executed; it requires a significant amount of resources and money, especially if you’re planning for long term success. 

This means that there must be a solid understanding of how much time, money, supplies, labor and so forth will be needed for the project or initiative. After a successful business strategy is ironed out, it’s time to identify the resources that will be necessary to execute the plan.

5.Industry Trends:

Business strategy is not just about deciding what type of product or service you’re going to sell; it’s also about identifying industry trends as well as predicting future industry shifts. 

After you’ve researched your market and identified your target audience, it would be a good idea to keep tabs on industry trends and changes in general. If there has been a change in your industry like an economic crisis, you’ll want to make sure that you and your business are ready for it and can handle all of the challenges ahead of time, not after they happen.

6.Assessing Risk/Return Ratio:

Assessing the risk/return ratio is a critical component of any business strategy. In order to determine the risk/return ratio, you have to understand the risks involved with a project or initiative and if there may be any possible consequences that could result from choosing that particular project or initiative. 

Once you’ve completed a thorough risk assessment, you’ll want to compare it to the proposed returns on investment in order to determine if it’s worth pursuing.

7.Setting Goals and Milestones:

In any business strategy, there must be goals and milestones so that they can be measured from start to finish. This requires establishing an objective and achievable long term goal (OAG). The OAG must be long-term and measurable to ensure that it’s truly possible. 

An objective is just an overall goal, such as growing your business, while an achievable long term goal is a step by step process to meeting the objective. This is applicable for short and long term goals.

8.Compounding Time Periods:

Now that you’ve established your OAG, it’s time to start measuring time periods in order to establish annual results. This process can be accomplished using a compounding calculator so you’ll know exactly when the target milestones will be met. 

This process will also help to determine if there are any delays in the plan; you can make changes to the timeline in order to stay on track.

9.Implementing Best Practices:

When implementing your business strategy, there should be at least one best practice for every step of the process. The key is to define what a best practice is and how it will be beneficial to the business. 

Once you have identified what a best practice is, you must continuously implement them while measuring their overall effectiveness. Make sure that they are helping you meet your goals while also using them to streamline your operations so that your time and money are being utilized efficiently.



The Art of the Sale: Tips to Increase Sales

As a salesperson, it’s crucial that you understand that the moment you walk through your door to work is not when your day begins. 

In fact, the sale only happens once you leave with a joyful customer in tow. Sellers who end each day without at least one sale are wasting their time and resources. Here at has some more tips to increase sales.

And while there are some techniques that come naturally to most people (like listening intently), there are others where training can be invaluable, like pricing strategies and follow-up emails for which effective copywriting skills will be key.

This expert interviewed and compiled the best sales advice from the top minds. Here are some of our favorites:

1. It’s Not Personal

No one wants to lose a sale, but in order to help customers find what they want, you have to be able to say no sometimes. And when that happens, don’t take it personally. 

When people feel like you’re attacking them when you disagree with their preferences or ideas, they’ll start to associate their feelings with your objectivity and therefore lose trust in your opinions.

2. Don’t Get Ganged Up On

When a salesperson is in a sales slump, it’s tempting to draw on others to encourage them. But, if you help a single person with their hard work and the entire team with the same behavior, everyone will suffer.

3. Be Prepared To Say No

If you’re in a sales slump, look for places to cut costs or streamline processes that will free up money and time to devote to your clients. I’ve seen many companies cut down from seven-figure spreads down to just three-figures per month when they didn’t have the appropriate systems in place.

4. Be Obsessed with the Needs of Your Customers

This goes without saying, but a salesperson who isn’t thinking about what the customers’ needs are is going to fail. When you’re obsessing over their goals and putting yourself in their shoes, it’ll be much easier to entice them into choosing your business. 

5. Always Be Learning

This is one of the most important parts of sales. If you aren’t striving to learn all that you can, you will always be behind in some way or another, whether it’s knowing more about your customers before having a conversation with them, keeping in touch with trends in your industry, or understanding how various price points can affect conversion rates in various situations. 

6. Always Have a Plan

When you’re making decisions, ask yourself if you’re basing them on an educated theory or specific data. If you’re making a choice based on what feels right to you, it’s probably not the right decision, and that can be detrimental to your business. Instead, always put the needs of your company and of your customers first.

7. Listen To Customers

Never overlook the importance of listening to customers and showing them that they matter. No one else will do it for you, so don’t expect anyone else to know how to do it as well as you will.

8. Don’t Expect Anyone Else To Do It For You

No one knows your business the way you do. Be involved in every decision and always ask questions. The more you know, the better you will be able to educate and serve your customers and therefore the better your bottom line will be.

9. Don’t Expect A Sale Every Time

As a salesperson or entrepreneur, it’s easy to get caught up in numbers, whether that’s counting the number of presentations you need to make before getting a sale or focusing on hitting an income target for each day. 

But when you do this, it makes it harder to make the sale because the pressure to close will become overwhelming. Instead, focus on doing your best each time you meet with a customer. 

10. Always Be Your Customer’s Best Friend

If you’re not genuinely interested in what’s happening in your customer’s world, they will be able to feel it and they won’t trust you. If they can’t trust you, then asking them for money will be much more difficult. So ask questions and take an interest in their lives and show an interest in what they do and who they sell to. 

11. Always Be Selling Something

Always have in the back of your mind that you are working in order to close a sale in order to have a positive cash flow. If you’re not, then you’re working for the wrong reasons. When you’re in this mindset, you’ll be much better at taking care of your customers and will make more sales because of it. 

12. Do Your Research Well

When it comes to information, get the best stuff possible. Read books, attend seminars for two or three days, and get to know your competition very well (including their pricing models).

13. Know When To Say No

If you’re not confident that your product or service will be able to sell anyone, then you should ask yourself if you’re really willing to put money into that. And if the answer is no, then don’t waste your time on that customer.

14. Know Your Value Up Front

It’s all about value for customers trying to make a decision. Don’t let them make an unreasonable decision, because you could lose out on a lot of money by doing so. 

So if you go into a conversation thinking about how much it will cost to do what your competitor is offering but are careful not to give away all your secrets, you’ll have the upper hand before the first words are even said.



4 Ways to Explore Your Company’s Reach in the Economy Without Spending a Fortune

You might be interested in reading this blog post that I put together about how to explore your company’s reach in the economy without spending a fortune. 

It covers four different ways you can learn more about the economic health of your chosen industry without investing too much time or money.

Here at has more ways to explore your company’s reach in the economy without spending a fortune.

What does your company’s financial condition look like? Do you know whether or not it’s improving? What is the company’s market size and position in the global economy? These are just a few of the questions that might be on your mind.

It doesn’t always make sense to hire an outside agency to help with these types of questions, especially if they charge exorbitant rates or provide seemingly vague information. Here are four ways you can explore your company’s reach in the economy without spending a fortune:

A lot of businesses are interested in their company’s economic reach, but most don’t have the time or resources to hire a third party research firm. Thankfully, there are plenty of ways for business owners to explore their company’s reach without spending a fortune.

In this post, we’ll provide you with four different methods for using public information sources to understand your companys’ economic power-ranging from using free apps on your smartphone to checking out free educational tools on the internet. 

Each one will provide you with important insights into your company’s role in the modern economy which you can use when making decisions about marketing campaigns and other investments in your future.

Explained: Why poorer nations can't just print more money and become rich |  Business Standard News

1.) Gather Market Intelligence.

Keep up-to-date with what strategic competitors and customers say about you, including what shareholders and analysts think about your stock price.

A day in the life of a stock trader is both challenging and rewarding. The market never sleeps, so traders must be prepared to trade with any hour of the day or night. 

With so many factors at play in the market, it can be overwhelming for someone new to trading. But getting started with trading stocks doesn’t have to involve signing up for an expensive business school course or hiring a pricey trading coach.

2.) Know the Industry and Competition.

You may need to read industry publications or conduct some research on your own in order to get a better “picture” of what your competitors are doing. 

Know what market trends you’re up against and what your competitors are trying to accomplish in their markets.

There are only a select few companies that have some kind of monopoly in their industry. Microsoft is the prolific company, dominating the software market over other more marketable voices. 

Amazon is becoming more ferocious with their sellers on Amazon marketplace. Apple rules all of television and music, while Google has the search engine to keep them near the top slot for all time.

3.) Examine Your Competitors . Get Down to the Nitty-Gritty.

If you don’t understand all the ins and outs of your industry, you can hire an outside firm that specializes in this area, like Crain’s Detroit Business’ Consumer Services Group , which will help identify trends, analyze competitors and come up with strategies that will work for you.

Want to gain more clients or increase your sales? Want to know what you can do to gain an edge over the competition? Check out the business world and start looking at your competitors. To win, you have to get down into that nitty-gritty and examine what they’re doing that you don’t. 

You might even consider visiting a trade show and getting a sneak peak on how it’s done. 

We all know there isn’t always a need for talent when it comes to making money online, but if you want an edge over your competition, this is where those old cliches come in handy: You have to beat them at their own game.

4. Contact Your Local Small Business Development Center for Help.

These organizations can provide you with the research and information you need to help your business succeed. They are run by state governments or universities, depending on the location.

When it comes to securing cost-effective market intelligence, you should always start with your local SBA district office . They are a great resource for business owners looking to expand their company’s reach in the economy. 

The SBA offers competitive rates for loans, grants and other types of assistance depending on where you are located.

Nearly 10 million Americans are employed in the Small Business Economy, and many of them would love to know how they can best help their businesses grow. 

In fact, if you do have a small business and want some free advice on how to expand it, contact your local Small Business Development Center for help.

The SBDC is a nonprofit that helps with a variety of mission-oriented programs in support of small businesses. They offer free consulting services, classes on how to start a business, advice on financing your company the list goes on! There’s something for every entrepreneur from the novice to the veteran.